Sit up straight. Want the loading time to be longer so we can spend more time together :) Keep your email subject line short and attention-grabbing. Not just a pretty interface Avoid getting marked as spam! Only email people who have agreed to receive emails from you. My day’s been ok, how’s yours? Don’t forget to add a short preview description to encourage people to click on your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.