Avoid getting marked as spam! Only email people who have agreed to receive emails from you. One Mississippi, two Mississippi… Let your imagination run wild. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a fun, relevant call-to-action button to your email. Fighting off robots… Is anyone even reading this? Don’t forget to add a short preview description to encourage people to click on your email.