Avoid getting marked as spam! Only email people who have agreed to receive emails from you. [insert fun loading text here] Not just a pretty interface Get creative with emojis in email subject lines to increase open rates! Let your imagination run wild. Don’t forget to add a short preview description to encourage people to click on your email. Don’t forget to add a fun, relevant call-to-action button to your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.