Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Sit up straight. Let your imagination run wild. Don’t forget to add a short preview description to encourage people to click on your email. Not just a pretty interface Keep your email subject line short and attention-grabbing. Get creative with emojis in email subject lines to increase open rates!