Not just a pretty interface Don’t forget to add a short preview description to encourage people to click on your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep an eye on your email open rate to analyze and improve performance! Fighting off robots… Don’t make ‘em yawn! Keep your emails exciting and brief. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Test, test, and test again! Make sure your email looks good on all devices before you send it out.