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Marketing Kit: Spooktacular Halloween Sale

Everything you need to promote fang-tastic savings and boo-st revenue

Run a Halloween sale to capture the spooky spirit and increase sales through the ENTIRE month of October. Afterall, everyone loves frighteningly fabulous prices. You may even entice a little early Christmas shopping!

The best part: we’ve already planned everything for you.

5 simple steps

1- Create your designs

Customize our announcement template or select and customize any of our Halloween sale designs to highlight your boo-tiful products.

 

Tips for DIY Halloween product photography

 

Use one-click resize to adjust your design for flyers, posters, social posts, digital signage, and more…

2- Schedule to social media

Once you have your designs, it’s time to hit the launch button! Post your designs across all your platforms using PosterMyWall’s Social Media Publishing tool. You can schedule your posts in advance so you won’t have to remember to send at the last minute.

 

Bonus: Use these sale captions for your socials or try out our AI caption generator for fresh, spooky options.

 

Caption 1: Trick or Treat yourself to BIG discounts! Our Spooktacular Halloween Sale starts now! 👻 #HalloweenDeals

 

Caption 2: Boo! Did we scare you? Our Spooktacular Halloween Sale is to die for! 🕸️👻 #SpookyDeals

3- Make the most of emails

Use PosterMyWall’s Email Marketing Platform to email your customer list.

Save time with this wickedly good Halloween sale email template. Let your customers know what deals you have in store to give them a little FOMO!

 

Subject line: 🎉 Shimmer and Shine: 30% Off All Jewelry!
Pre header: Discover exquisite pieces at unbeatable prices. Shop our sale today!

4- Highlight your products​

Play up your products on socials with a thumb-stopping carousel post that has your followers sprinting to your store to buy 🏃

 

Try this product feature template to get more eyeballs on your products.

Bonus: Use our templates to create posters, flyers, and countertop cards for in-store promotion.

Bonus: Don’t underestimate the power of a good review. Post customer testimonials on your socials to give your followers the push they need to place an order. Use our testimonial template to share your latest review.

5- Share a reminder

Want to make sure no one misses out on your spook-tacular savings? Remind your customers that time is running out with a “Last chance” follow-up post.

The schedule​

Sep 16

2 weeks before promotion launch

Customize all templates, schedule your email and social media posts, and get ready to update your website. Send your posters, flyers, and tent cards to print.Save time by creating and scheduling your posts and emails in one go.

Sep 30

Day before sale launch

This is when your announcement design should be posted and your emails sent. Hit update on your website.

Oct 7

A week into the sale

Post your carousel to social media to remind people just what fang-tastic products they’re missing out on.

Oct 15

Mid-way through your promotion

Consider a second post to remind people that time is running out. Post stories on your socials and get people hyped up for discounts.

 

This week is also a good time to run your customer testimonials on socials. Some social proof might be just what people need to hit checkout.

Oct 23

One week before the campaign ends

This is when your “Last chance” design should go live to urge customers to make the purchase before the discount disappears into thin air on Halloween.

Oct 31

Time to wrap up!

You did a great job, pat yourself on the back!

Now on to the next marketing idea. Keep an eye out for more kits to help you speed things along.

Start marketing with PosterMyWall