Marketing Toolkit: Macabre Mix-Off
Everything you need to run a wicked-good Halloween restaurant promotion
Kick it up a notch with a Halloween drink competition. Add new ghoulish delights to your menu, challenge your spirited sippers to try them all, then ask them to vote for their favorite.
We’ve already planned the marketing for you. All you have to bring is the boo-ze. 👻
6 simple steps
1- Prep your campaign
First things first! Work with your staff to invent four cocktails that will set the tone.
Feature monstrous martinis, spooky sangria, the bloodiest Mary, or a ghostly gin and tonic.
2- Customize our templates
Customize our Macabre Mix-off templates or select and customize any of our Halloween designs to highlight your frighteningly good cocktails. Fire up your customers to try them all with reminders and countdowns to the final vote tally.
Use one-click resize to adjust your design for flyers, posters, social posts, digital signage, table tent cards…
3- Schedule your content
Once you have your designs, spread the word! Post your designs across all your platforms using PosterMyWall’s Social Media Publishing tool. Schedule your posts in advance so you can shift your focus to serving the crowds that will inevitably fill your bar 😉.
Bonus: Use the following captions for your socials or try out our AI caption generator for fresh, spooky options.
Caption 1: Shake up some spooky fun! Join our Halloween drinks competition and help us pick the most bewitching potion of them all! 🧙♀️🍹 #HalloweenDrinks
Caption 2: Sip or treat? It’s time to pick the best Halloween drink of the season! 🍸🦇 #HalloweenContest
Use this email template to let everyone on your list know about your latest concoctions. PosterMyWall’s Email Marketing Platform makes it easy to create an email masterpiece and send it directly to your uploaded mailing list.
4- Create a voting ballot
If you want to go old-school, customize and print a ballot and have your customers cast their votes in a spookily decorated ballot box. Or even in a Jack-o-Lantern! 🎃
Bonus: Remind your customers that time is running out with a “Last chance to vote” social media post.
Bonus: Keep customers coming back to vote by showing them how their favorite drink is performing on this leaderboard.
Bonus: Share the fun in real-time.
Take photos and videos of your drinks and share them on social. Use the record option to take a photo directly from PosterMyWall. Publish it in seconds and watch the engagement roll in.
5- Announce your winner
Share your announcement on social, digital signage, and everywhere else. Host a Halloween bash to celebrate and keep the winning beverage flowing all night.
Caption ideas:
Caption 1: 🎃 And the perfect potion is… [Name]! We’ve finally found the spookiest sip! Try it this November before it disappears forever 🧙♀️🍹 #HalloweenDrinkChampion
Caption 2: 🎃 Hats off to [Drink’s Name] for being crowned the most bewitching Halloween cocktail! Come and try it this November… or else 🥂👻 #WickedBrewsWinner
6- Add the winner to the menu
Keep the winning beverage on your menu all November to make the most of the hype your spooky potion has created.
The schedule
Sep 16
2 weeks before promotion launch
Create unique drinks, customize templates, and schedule your email and social media posts in advance.
Print posters, flyers, table tent cards, etc.
Sep 30
Day before competition launch
Run teasers on your digital signage and place tent cards on tables.
Oct 15
Halfway through your campaign
Start posting photos to social so customers see what a great time they’ll have.
Update the leaderboard daily to create excitement.
Oct 23
One week before the campaign ends campaign end
Post your “Last chance to vote” design on social to remind people time is running out to try your macabre mixes.
Oct 31
Done and dusted!
Announce your winner on Halloween at midnight Celebrate your winner on socials and at the restaurant.
Remind customers that this is their last opportunity to try these frighteningly good cocktails. Add the winning cocktail to the menu for the next month.
Now onto the next marketing idea. Keep an eye out for more kits to help you speed things along.