Diversity marketing for small businesses: A comprehensive guide

As companies expand their reach into new markets and audiences, it's important to create marketing strategies that reflect and embrace diversity. With the growing demand for inclusivity in the world,…

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5 influencer marketing tips for boosting publicity and sales

Trying to give your brand’s social media reach an extra boost? Embarking on an influencer marketing program might be the answer here. Some influencers may have large followings with interests…

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Put together a solid market research strategy with these 5 tips

Conducting market research is like putting on your detective’s hat to learn more about the people in your target audience. What are they like? What do they need? And how…

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Gamification for business: How it works and 5 tips to get started

Have you been trying to boost your employees’ work performance, or your revenue, only for your attempts to be met with lackluster results? The reason could be that your employees…

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5 ways to market your library for the digital age

When you own or work at a library, the last thing that comes to mind is thinking of a library marketing strategy. Let’s face it, a lot of us generally…

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Going viral: Hook Gen Z with these marketing strategies

The digital natives of Generation Z are constantly plugged into social media and have a completely different set of expectations regarding brand engagement. But don't worry; you can still make…

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