Key Takeaways
- A concert ticket maker only earns that name if it also handles the event page, promotion, and payouts, not just the checkout button.
- Setting up ticketing costs nothing upfront on PosterMyWall, and every fee is shown before you publish, so there’s no surprise deduction after the show.
- Bundling flyer design, ticketing, email, and social publishing in one dashboard removes the back-and-forth of juggling separate tools for a single event.
- Promotion is part of the ticketing process. Integrated social publishing and email templates mean the same platform that sells your tickets also helps fill the room.
PosterMyWall can take you from a blank flyer to a fully ticketed event page in one sitting. Design the flyer, build the event listing, turn on ticket sales, and promote it, all without leaving the platform. That’s the short version of “how to create your first concert flyer to sell tickets,”
Since the headlining artists are only left with less than 10% of the concert revenue (after paying their band members, crew, equipment, transportation, hotels, and other touring expenses), it’s important to minimize costs. With ticketing costs being low and transparent, PosterMyWall is an affordable, all-in-one marketing solution for bands and artists.
This guide walks through the entire process of creating a concert flyer and how to get the most of it to sell tickets.
How to create a flyer that sells?
Design your concert flyer
Instead of paying a designer for a one-off flyer, start from a template instead of a blank page. Browse concert flyer templates and pick one of your genre (metal, rock, pop, country, etc) rather than building from scratch. Here’s how you can go about this:
- Swap the placeholder images with your band photo, tour dates, venue, and set time. Keep the headline info (band name, date, venue) large enough so your audience can read these from afar.
- Polish and clean up your images and videos with the AI Background Remover.
- Using PosterMyWall’s social media publishing and email scheduling functionalities, you can repurpose this flyer to create social media content and emails.
- Save your band’s logo, colors, and fonts as a Brand Kit so every flyer, email, social content, and event landing page looks consistent without redoing the work each time.
If you can’t find the template that completely matches your vibe, you can generate one from text prompts using PosterMyWall AI. Simply describe your genre of music, attach a reference image (if any), and your concert’s details. The AI will generate a ready-to-share flyer in seconds.
Add a short video teaser if you have one, or generate a custom video with PosterMyWall’s AI Video. Video consistently pulls more engagement than a static image on social feeds, and PosterMyWall’s editor supports both formats in the same design.
Set up your event page
Once your flyer is ready, you can use it to create an event landing page in a few simple steps. In the design editor, hit the ‘Publish’ button and then select ‘Create an event’ from the drop-down menu. This will open PosterMyWall Events, where you can build an event landing page, with ticketing functionality. Just follow these steps:
- Fill in your event’s important details like name, date and time, and location.
- Write a short description covering set time, opening acts, age restrictions, and parking info: these are the practical details that stop people from DMing you the same question five times.
- Set up ticketing.
- Decide whether this show is ticketed or RSVP-only. If it’s a free show or an open mic where you just want a headcount, you can manage RSVPs instead of setting up paid tickets: the same event tools handle both.
Turn on ticket sales
This is the step that turns your event page into an actual concert ticket maker online.
- In the event wizard, go to Tickets & Registration and select Tickets. Tickets are free by default, so you’ll need to set a price if you’re charging admission (paid tickets have a $10 minimum).
- Set your Total tickets and the max per order (5 by default). You can issue up to 10,000 tickets for a single show, which covers everything from a basement gig to a mid-size venue.
- Decide who absorbs the fees. You can either pass the service and processing fees to the buyer (so you keep your full asking price) or absorb them yourself. The exact breakdown is shown before you publish, so there’s no guessing what you’ll actually take home.
- If your state or venue requires it, turn on tax collection and choose whether it’s added on top of the ticket price or built into it.
- Build a short registration form asking for what you need, e.g., T-shirt size for a merch bundle they’d like to buy, on top of name and email.
- Connect a Stripe account (or create one in the flow) to receive payouts. Once that’s done, hit publish and your event goes live with ticketing turned on.
Promote the show
A ticketed event page with no traffic doesn’t sell out. This is where a lot of ticketing tools stop being useful: they’ll sell your tickets, but they won’t help you get anyone to the page in the first place.
Here’s how PosterMyWall can help promote your concert and sell tickets:
- Share the event to your connected social accounts, instead of manually uploading the flyer to each platform separately.
- Email it to your mailing list. This is especially useful for the first announcement and for a reminder email as the date gets closer.
- Share the event as a Google Event so it’s indexable in search results for anyone searching your band name plus the city.
- Embed the event (or your full events calendar) on your band’s website, so it’s easily accessible for your fans.
The combination of design, ticketing, and outreach is really what marketing a music concert comes down to at the independent level. With PosterMyWall you can do it all without hiring three separate people for each, saving you considerable time and money.
Why choose PosterMyWall Events?
- Cost-effective: You’re not paying for a separate ticketing plan, design tool, and marketing software. It’s one platform covering it all, which matters when your entire show budget might be a few hundred dollars.
- Easy-to-use tools: You don’t need design or event marketing experience. You can go from designing a flyer to live tickets in one sitting.
- Integrated marketing solutions: You can publish emails and social posts from the concert flyers, instead of manually rebuilding them across three separate tools.
- Event management and ticketing: RSVP collection, paid ticketing, custom registration forms, tax handling, and Stripe payouts are all part of the same event setup, no matter if you’re running a free open mic or ticketed concert.
- No upfront cost to create an event: You can build your event page, design the flyer, and start collecting RSVPs for free.
- Transparent fee breakdown: Every fee, including service fee, processing fee, and tax, is shown in the event page builder and the checkout screen before you publish. You decide whether fees come out of your cut or get passed to the buyer, and there’s no surprise deduction that shows up after the show is already over.
Editor’s note
One thing worth doing before you share your event link with anyone: buy a test ticket yourself. It’s the easiest way to catch a wrong price, a confusing registration question, or a ticket cap set too high for your venue’s actual capacity.
Also, if you’re playing a venue with a hard capacity limit, set your ticket cap below that number, not at it. Leave room for guest list, staff, and the rush of the crowd exiting at the same time. Small details like this are the difference between a smooth show and a scramble an hour before doors.
If you’re building out a promotional calendar around a release or tour, it’s also worth timing your posts well. Take a look at guides for best times to post on Instagram as a useful reference for when your announcement post is most likely to actually get seen.
Successful band marketing strategies
A ticketing page alone won’t fill a room. The bands that consistently sell out shows tend to layer a few simple band marketing strategies on top of the setup above. This includes posting a countdown in the weeks leading up to the show, sending a reminder email 48 hours before doors open, tagging opening acts and the venue in every post so their followers see it too, and following up with a thank-you post.
PosterMyWall is your all-in-one marketing solution for end-to-end marketing for your concert. This leaves more time in the practice space and less time toggling between five different browser tabs trying to figure out why your ticket link isn’t tracking clicks.
Ready to win at concert marketing? Head on over to PosterMyWall now to start designing now.
FAQs
Q. Is there a cost to create an event page before I start selling tickets?
No, there’s no upfront cost to build your event page or set up ticketing. Fees only apply per ticket sold, and they’re shown clearly before you publish.
Q. Can I collect RSVPs for a free show instead of selling tickets?
Yes. The same event tools handle both: you can set tickets to free and open registration, or switch to paid tickets if you decide to charge admission later.
Q. What’s the minimum price I can charge for a ticket?
Paid tickets have a $10 minimum price. Below that, you’d run the event as a free RSVP instead, or allow your audience to get the tickets for free.
Q. Who pays the ticketing fees, me or my fans?
You choose. You can pass the service and processing fees to the buyer so you keep your full ticket price, or absorb the fees yourself out of your sales.
Q. How many tickets can I sell for one show?
You can issue up to 10,000 tickets per event, with a default cap of 5 tickets per order (adjustable).
Q. What if I need to issue a refund or change ticket details later?
You can edit ticket details and issue refunds directly if your show gets rescheduled or a buyer needs a refund.
