How Pet Play Place used PosterMyWall to increase repeat business by 65%

Customer overview: A pet care provider in Georgia

Pet Play Place is a pet daycare, grooming, and retail business based in Kennesaw, Georgia. The company operates four locations and a mobile grooming van, serving pet owners through daycare, grooming, boarding, and retail services.

Pet Play Place uses word-of-mouth and customer reviews to reach new clients. To inform customers about events and services, the company uses PosterMyWall to create content for digital signs, social media, and printed materials.

Summary: Improved content creation and increased customer return rates

With four locations to manage, Pet Play Place needed a simple way to keep customers informed about events, services, and promotions. Using PosterMyWall, the business created marketing content once and shared it across multiple customer touchpoints, helping maintain consistent communication both online and in-store.

Using PosterMyWall, Pet Play Place:

• Created content for four digital signage screens across multiple locations.
• Designed social media graphics for Facebook and Instagram.
• Promoted customer events and seasonal campaigns.
• Drove customer awareness through highly visible in-store digital signage.

Challenge: Delivering information to a growing customer base

Pet Play Place serves a large base of repeat customers who regularly visit for daycare, grooming, and boarding services. As the business grew, keeping those customers informed about upcoming events, seasonal reminders, and promotions became more challenging.

While the company used email newsletters, engagement was low. Many customers did not read the weekly updates, which made it difficult to ensure that important information reached the intended audience.

At the same time, the business needed a simple way to create marketing materials for multiple locations, social media accounts, in-store promotions, and community events without investing significant time or resources.

Solution: Create once, promote everywhere

Pet Play Place implemented PosterMyWall to manage its design and marketing content from a single platform.

Instead of creating separate designs for each channel, the team built promotional graphics once and repurposed them across digital signage screens, social media, printed flyers, and internal communications.

1. How does digital signage drive repeat business?

One of Pet Play Place’s most effective marketing channels is its network of four large digital signage displays positioned above customer check-in areas.

The screens promote upcoming events, seasonal reminders, daycare packages, grooming services, and boarding reservations. Because customers see these messages during both drop-off and pickup, the displays create frequent opportunities for upselling and customer education.

2. How can social media content creation be simplified?

Social media plays an important role in Pet Play Place’s marketing strategy, particularly on Facebook and Instagram.

The business regularly shares event promotions, customer photos, pet spotlights, and contests such as “Pet of the Week” voting campaigns. These community-driven posts encourage engagement while providing valuable social proof for prospective customers.

With PosterMyWall, the team produces graphics that are reused for different campaigns. Content is planned in advance, allowing for a consistent schedule without the need for advanced design skills.

3. How can content be used flexibly for online and offline marketing?

Beyond digital channels, Pet Play Place uses PosterMyWall designs in a variety of real-world marketing activities.

The company uses the same designs for flyers at local events and for internal staff announcements. Reusing these assets ensures the information remains uniform across the business.

This ability to adapt one design for multiple uses helps the company maintain brand consistency while reducing the time spent creating new marketing materials.

Results: Improved communication and customer engagement

PosterMyWall helps Pet Play Place maintain consistent marketing across four locations while keeping customers informed and engaged.

• Large-format digital signage ensures customers regularly see promotions, event announcements, and booking reminders during their visits.
• The same creative assets can be used across digital signage, social media, printed materials, and internal communications, reducing duplication and maintaining a cohesive brand experience.
• Marketing materials can be created quickly without requiring professional design support, making it easier to keep promotions fresh and relevant across multiple locations.

Before vs. after comparison

Metric	Before PosterMyWall	After PosterMyWall
Marketing content creation	Separate assets for different channels	Reusable designs across channels
Digital signage updates	More manual process	Quick in-house updates
Event promotion	Multiple tools and formats	One creative platform
Brand consistency	Harder across locations	Consistent across all locations
Customer communication	Reliant on newsletters and staff reminders	Reinforced through highly visible digital signage
Marketing workflow	More fragmented	Centralized creative production

What’s next for Pet Play Place with PosterMyWall?

As the business continues to grow, Pet Play Place plans to expand its use of PosterMyWall’s event and AI-powered capabilities.

The team has expressed interest in using event calendars to showcase upcoming activities online and exploring additional AI tools to streamline content creation even further.

With Pet Play Place’s growing number of locations and an active calendar of customer events, PosterMyWall provides the flexibility to keep marketing efforts organized, consistent, and easy to manage.

How pet care businesses can benefit from using PosterMyWall today

• Plan: Schedule promotions, seasonal campaigns, and customer events across all locations.
• Design: Customize pet care templates with your branding, services, and event details.
• Promote: Share content on social media, digital signage screens, email campaigns, and printed materials.
• Analyze and iterate: Monitor engagement, bookings, and event participation to improve future campaigns.

About PosterMyWall

PosterMyWall is an all-in-one, AI-powered marketing platform for small and local businesses and organizations. Millions of users worldwide rely on PosterMyWall to connect with customers and grow.
Our platform bundles social media publishing, event pages and calendars for your website, email marketing, free customizable templates – all working together for smooth end-to-end marketing campaigns.

• Facebook: https://www.facebook.com/petplayplace/
• Instagram: https://www.instagram.com/petplayplace/
• Website: https://petplayplace.com/