Customer overview: A community-driven craft brewery
Wop’s Hops Brewing Company is a local craft brewery located near Orlando in Sanford, Florida. The brewery is known for its relaxed atmosphere, rotating beer selections, and frequent themed events that bring the local community together.
From themed gatherings to monthly pop-up markets, Wop’s Hops relies heavily on social media to keep customers informed and excited about what’s happening at the brewery.
- Summary: Using an all-in-one marketing tool to save time
- Challenge: Create better marketing in less time
- Solution: Simple tools that make marketing fast
- Results: Professional marketing with less effort
- Before vs. after comparison
- What’s next for Wop’s Hops?
- How a brewery owner can use PosterMyWall today
- About PosterMyWall
Summary: Using an all-in-one marketing tool to save time
By using PosterMyWall as its main marketing tool, Wop’s Hops has been able to:
- Save ~7 hours every week on marketing tasks
- Create professional-looking social posts by themselves
- Promote events and themed nights more consistently
- Keep multiple community groups informed about brewery activities
Challenge: Create better marketing in less time
As the owner and chief brewer, Greg Piecora’s primary job is making beer. However, in the competitive Sanford craft beer scene, staying top of mind is a full-time job. Greg needed a way to quickly create social media promotional content without spending hours designing graphics or learning complex software.
As someone who values simplicity and efficiency, he wanted a tool that was easy to learn and fast to use.
On top of that, the brewery hosts regular events, from Knowledge on Tap (a local history lecture series) sessions to paint-and-sip nights and monthly pop-up markets, all of which require ongoing promotion. Keeping customers informed across social media groups and community pages required a consistent flow of engaging posts.
Greg needed a faster way to create those posts without sacrificing quality.
Solution: Simple tools that make marketing fast
Wop’s Hops found its solution in PosterMyWall, which Greg now uses regularly to design and schedule promotional content for his brewery.
With PosterMyWall, Greg can quickly create:
- Social media posts for upcoming events
- Promotions for themed nights and specials
- Graphics for community announcements
- Visual updates about new beers and brewery happenings
Instead of starting from scratch, the brewery often begins with existing templates and adapts them to fit its needs.
“There are examples that I can pull from and then manipulate to suit my needs.”
Because everything happens on one platform, polished marketing materials can be created in just a few minutes.
AI tools that simplify creative work
Greg has also experimented with PosterMyWall’s AI tools, which help him quickly generate visuals and ideas when he needs inspiration.
- AI Image Generator
The AI image generator allows experimentation with visuals that match the themes of Wop’s Hops promotions.
“The AI functions really helped me out… and the image creator is actually a lot of fun.”
- AI Writer
PosterMyWall AI Writer also helps generate headline or caption ideas, making it easier to create engaging social posts without spending extra time brainstorming.
Scheduling posts in advance
One feature Greg particularly appreciates is the ability to schedule social media posts in advance.
This allows him to prepare content when he has time, rather than posting manually every day.
For a busy brewery owner, this makes it much easier to maintain a consistent online presence.
Building community through creative events
Events play a central role in the experience at Wop’s Hops Brewing Company. From weekly traditions to spontaneous ideas, Greg uses events to keep the brewery’s community engaged and coming back regularly.
One of the most popular traditions is the brewery’s Wednesday “one-off” beer release, where Greg introduces a unique brew for a single day. These posts consistently generate excitement among regular customers who look forward to discovering what’s coming next.
“Every Wednesday, we do a one-off beer, so that gets people excited. When they know ahead of time what we’re going to be creating for Wednesday, that’s a really popular post,” says Greg.
Along with promoting special releases, they also post weekly updates that highlight everything happening at the brewery. Sharing these updates helps customers plan their visits and ensures they don’t miss upcoming events or specials.
Results: Professional marketing with less effort
The most significant result for Wop’s Hops is the return on time. Greg estimates he saves 6–7 hours a week: nearly a full workday, compared to using other platforms.
For Greg, the Undo (back arrow) button is a hidden gem. “I screw something up, I just hit the back arrow… it fixes everything I screw up,” he says. This low-stakes environment allows him to experiment with bolder designs and video imports without fear of wasting time.
Before vs. after comparison
| Task | Before PosterMyWall | After PosterMyWall |
| Time per post | 30+ minutes | ~5 Minutes |
| Weekly Time Spent | 8-10 hours | 2-3 hours |
| Design Process | Manual/ Difficult | Template & AI-Driven |
| Error Correction | Start over/Frustrating | One-click “Undo” |
| Brand Feel | Amateur/Inconsistent | High-quality & Professional |
What’s next for Wop’s Hops?
- AI Design Generator: Greg plans to start experimenting with the prompt-based PosterMyWall AI to see if he can cut his 5-minute design time even further.
- Video Integration: Greg likes how he can import his own video clips and snippets directly into PosterMyWall designs. As he explores this feature further, he plans to experiment with adding short behind-the-scenes brewhouse clips and brewery moments to his visuals, helping make his social media posts even more engaging.
How a brewery owner can use PosterMyWall today
- Plan: Identify upcoming events, themed nights, or special promotions.
- Design: Start with a template and customize it with your logo, event details, and images. Use AI tools to enhance designs.
- Schedule/Publish: Plan social media posts in advance using the built-in scheduler.
- Measure: Track engagement and refine your promotions based on what your audience enjoys.
About PosterMyWall
PosterMyWall is an all-in-one, AI-powered marketing platform for small and local businesses and organizations. Millions of users worldwide rely on PosterMyWall to connect with customers and grow.
Our platform bundles social media publishing, event pages and calendars for your website, email marketing, free customizable templates – all working together for smooth end-to-end marketing campaigns.
- Website: https://wopshopsbrewing.com/
- Facebook: https://www.facebook.com/WopsHopsBrewingCompany/
- Instagram: https://www.instagram.com/wopshopsbrewing/
