Customer overview: A creative wellness studio
MittiGhar, based in Lahore, Pakistan, is a creative wellness studio specializing in clay therapy and hands-on workshops. Known for its tactile, artistic approach to mental well-being, the studio fosters a community where locals can de-stress through pottery and sculpture.
- Summary: Reach extended, steps reduced, workshop turnouts increased
- Challenge: Overcoming the ‘DM for details’ bottleneck
- Solution: Run events and marketing from a single app
- Results: Boosted attendance and reach without spending more
- Before vs. after comparison
- What’s next for MittiGhar with PosterMyWall?
- How a workshop owner can benefit from using PosterMyWall today
- About PosterMyWall
Summary: Reach extended, steps reduced, workshop turnouts increased
MittiGhar migrated its workshop marketing and registration process to PosterMyWall. This helped them:
- Expanded its social reach to 116K+ people with data-backed paid campaigns
- Move registrations out of messy DMs and into one dashboard
- Boost Instagram engagement by ~40–55% through a visual brand refresh
- Reduce manual labor by automating scheduling
- Track which ads are actually bringing in customers
Challenge: Overcoming the ‘DM for details’ bottleneck
Before PosterMyWall, MittiGhar faced a hurdle most small businesses know well: a messy, manual way of finding customers. The studio relied on Instagram boosts that sent people into a maze of direct messages and Google Forms. This led to too many people dropping out halfway through.
Even with high interest, potential customers often disappeared before registering. Managing repetitive questions about dates and pricing was a full-time job for the small team. They needed a way to move from likes and comments and create a professional, easy-to-manage signup process that could grow with them, all without the cost of a dedicated website.
Solution: Run events and marketing from a single app
MittiGhar adopted PosterMyWall to act as its digital headquarters, bridging the gap between social media interest and confirmed registrations. Instead of juggling DMs and Google Forms, all the event information, signups, and branding were centralized in the PosterMyWall event marketing platform.
1. Simplify signups using event pages
For their “Spooky Clay Workshop,” MittiGhar replaced manual forms with a dedicated PosterMyWall event page. This allowed them to:
- Get registrations via built-in signup forms.
- Direct Meta ads to a professional landing page rather than a DM inbox.
- Track intent by monitoring page views and click-through rates.
All the workshop details were laid out clearly, so interested participants could get everything they needed without having to ask questions or wait for a reply. It made the whole process smoother for both the team and attendees.
With everything in one place, MittiGhar could focus on running workshops and creating content, knowing that registration and event tracking were automatically handled.
2. Increase social engagement with branded templates
For each workshop, MittiGhar used PosterMyWall to create event landing pages, flyers, and social media posts. With Brand Kits, they kept everything consistent and on-brand, so their visuals always felt professional. They also used the Content Planner to schedule posts ahead of time, making it easier to keep their social channels active without extra stress.
3. Create on-brand visuals faster with AI tools
- Resize tool: quickly adapt a single creative to multiple aspect ratios for Facebook, Instagram, email banners and flyers.
- AI Writer: short, catchy headlines and caption options that boost clicks and shares.
- AI Background Remover: remove distracting backgrounds and create polished visuals every time.
- AI Subtitles: automatically generate subtitles for your videos and audio.
Results: Boosted attendance and reach without spending more
The shift to a structured workflow yielded immediate, data-backed results. By spending a modest amount on Meta ads ($75 total across two campaigns), MittiGhar reached more people than ever before.
- Traffic Campaign: With just $31, the studio got 3,700 people to click and check out their event, costing less than a penny per click.
- Interest Campaign: A $44 spend helped find 11 highly interested people who were ready for a direct follow-up.
- Event Engagement: The Spooky Clay Workshop page received 2,000+ views, tripling the conversion rate of previous manual methods.
With PosterMyWall, MittiGhar produces professional, on-brand marketing for workshops in a fraction of the time.
This efficiency lets them create and promote multiple events quickly, freeing up time to focus on running workshops and engaging with participants. MittiGhar estimates that using PosterMyWall has saved hours of manual work that would have otherwise gone into DMs, forms, and designing posts from scratch.
Before vs. after comparison
| Metric | Before PosterMyWall | After PosterMyWall |
| Event Traffic | Untrackable | 2000+ page views |
| Registration method | DMs + Google Forms | Built-in event registration |
| Paid reach | Inconsistent | 116K+ reached |
| Click tracking | Not available | 3700+ clicks |
| Social engagement | Inconsistent | +40-55% uplift |
| Marketing clarity | Low | High |
What’s next for MittiGhar with PosterMyWall?
With the basics running smoothly, MittiGhar is looking to take its workshop marketing to the next level. They plan to experiment with more targeted social campaigns, test new workshop themes, and use PosterMyWall’s tools to create even more engaging visuals and captions.
How a workshop owner can benefit from using PosterMyWall today
- Plan: Choose upcoming workshops, themes, and schedules for the week or month.
- Design: Open a workshop-themed template, swap in your logo, update dates/times. (5–10 minutes).
- Adapt: Resize your designs for multiple platforms.
- Publish: Schedule social media posts, send email invites, and publish a dedicated event landing page; all directly within PosterMyWall.
- Embed: Add your events calendar to your website so all upcoming workshops are automatically listed.
- Analyze and Iterate: Track page views, registrations, and engagement metrics to see what works, then refine your copy, visuals, and posting schedule for better results
About PosterMyWall
PosterMyWall is an all-in-one, AI-powered marketing platform for small and local businesses and organizations. Millions of users worldwide rely on PosterMyWall to connect with customers and grow.
Our platform bundles social media publishing, event pages and calendars for your website, email marketing, free customizable templates – all working together for smooth end-to-end marketing campaigns.
About MittiGhar
- Facebook: https://www.facebook.com/mittighar/
- Instagram: https://www.instagram.com/mittighar/
- LinkedIn: https://www.linkedin.com/company/mittighar/
