How a Michigan restaurant uses PosterMyWall to create marketing 6x faster

Customer overview: A booming Michigan restaurant

Chase Creek Smokehouse, located in Chase, Michigan, U.S., is a booming restaurant with 16,000 followers on Facebook. The restaurant is known for its vibrant atmosphere, creative specials, and engaging events.

Summary: Faster marketing, bigger results 

By shifting its entire marketing workflow to PosterMyWall, Chase Creek Smokehouse:

1. Upgraded the quality of its marketing content
2. Created more on-brand content
3. Saved thousands in labor costs
4. Increased event attendance
5. Drove meaningful revenue growth

Challenge: Create better marketing in less time

Chase Creek Smokehouse wanted to increase revenue by capturing its customers’ attention more effectively and increasing attendance at its events.

Linda Ringler, co-owner, had been using multiple tools, but struggled to achieve the professional-quality marketing and designs she needed to stand out from her competitors.

Marketing was also taking up too much of Linda’s time. With specials running almost daily and recurring weekly events like trivia nights, karaoke, and “Thirsty Thursdays,” keeping up with promotions – and engaging with Chase Creek Smokehouse’s 16,000 Facebook followers – was difficult. She needed a faster, more efficient way to create and share specials and events across multiple social media platforms, email, posters and digital signage, without adding to her already full workload.

Solution: All-in-one marketing tool for social, events, email and design

Linda found her solution in PosterMyWall, which has now been central to her marketing workflow for eight years.

With PosterMyWall, Linda creates:

• Posters, flyers, and menus
• Social media content and scheduled posts
• Email campaigns
• Custom event pages and website calendars
• Digital signage content

Having design and publishing tools in a single integrated workflow dramatically reduced her marketing time.

Faster event promotion with PosterMyWall Events

For events, Linda creates event landing pages and flyers through PosterMyWall Events, which she embeds into the Chase Creek website. The process is quick and efficient. Because events created in PosterMyWall are automatically added to the events calendar Linda has embedded in her website, creating an event page and updating the calendar takes Linda less than 10 minutes. “Having the calendar update itself means one item that gets done without me having to think about it,” Linda said.

AI tools for creative, on-brand visuals

• Resize tool: quickly adapt a single creative to multiple aspect ratios for Facebook, Instagram, email banners, and digital signage.
• AI Writer: short, catchy headlines and caption options that improved post click-through and shareability.
• AI Image Generator: created custom visuals when stock photos didn’t match the event. Result: unique, on?brand imagery without a photoshoot.

“One of the local motorcycle clubs wanted to do a trunk or treat event. We couldn’t find pictures that fit, so we asked AI Image… and it was amazing.” Linda said.

Driving engagement with creative campaigns

Linda also uses PostermyWall to promote contests, special offers, and social campaigns, such as a “Pet Crazy” contest and a  National Twin Day photo challenge. She tracks Facebook activity to better understand audience preferences and tailor her marketing accordingly.

Results: Higher attendance, higher revenue & 6x faster marketing

With PosterMyWall, Chase Creek Smokehouse creates sharper, more attention-grabbing marketing in a fraction of the time. 

This efficiency translates into the ability to create and promote 6–7 events per hour, compared to only 1 per hour previously. Linda estimates that this has saved thousands of dollars versus hiring a marketing assistant.

But what Linda is most proud of is performance. “ Our events are better attended because of PosterMyWall,” Linda said. “PosterMyWall has made us money.” 

Before vs. after comparison

Task	Before PosterMyWall	After PosterMyWall
Time per design	30–60 minutes	5–10 minutes
Events promoted per hour	1	6-7
Number of tools used	Multiple (design app, scheduler, email tool, calendar plugin)	1 integrated platform
Design quality	Inconsistent	Professional, on-brand templates + AI aids
Calendar updates	Manual; multiple steps	Auto-sync to the embedded website calendar
Cost	Higher (outsourced or in-house time)	Lower (saved thousands in labor)

What’s next for Chase Creek Smokehouse with PosterMyWall?

• Create full event pages (graphics, copy, schedule, RSVP options) instantly, using PosterMyWall’s event marketing platform – perfect for restaurants running weekly specials.
• Use the upcoming PosterMyWall AI to create designs, images, marketing ideas, content, and more with simple prompts.

How a restaurant owner can use PosterMyWall today

• Plan: Identify weekly specials and events
• Design: Open a themed template, swap logo, update date/time, use AI Image for a custom photo if needed (5–10 minutes).
• Adapt: Resize for different platforms (Instagram, Facebook, flyer, digital signage).
• Publish: Schedule social posts, send an email blast, and publish an event landing page – all within PosterMyWall.
• Embed: Embed the event calendar on the restaurant’s website.
• Analyze and iterate: Check engagement metrics and refine copy.

About PosterMyWall

PosterMyWall is an all-in-one, AI-powered marketing platform for small and local businesses and organizations. Millions of users worldwide rely on PosterMyWall to connect with customers and grow.

Our platform bundles social media publishing, event pages and calendars for your website, email marketing, free customizable templates – all working together for smooth end-to-end marketing campaigns.

About Chase Creek Smokehouse

Website: https://chasecreeksmokehouse.com/
Facebook: https://www.facebook.com/ChaseCreekSmokehouse/
Instagram: https://www.instagram.com/chasecreeksmokehouse/