When you make an event page only on Facebook for your New Year’s celebration, you’re limiting your visibility without even realizing it. A Facebook Event is great, but it shouldn’t be your entire plan. It’s generic, easy to miss, and doesn’t give you the tracking, branding, or conversions you need to fill up a venue. To actually sell out your New Year’s bash, you need a professional event hub and a consistent promotion plan, and that’s where PosterMyWall helps you shine.

In this blog, we’ll dive deep into why you should create an event landing page and base your online and offline marketing efforts on that.

How to market an event via an event landing page?

Table of contents

Create a professional event page 

A Facebook Event gives you basic details, but when you make an event page using a proper landing page builder, your entire event instantly looks more credible. 

With PosterMyWall Events, you can create an event page in seconds, no coding knowledge required. You can customize branding and incorporate visuals, links to online ticketing platforms and RSVP options in a polished, professional-looking layout that truly reflects your event theme. If you don’t have your own visuals, you can choose one from PosterMyWall’s event flyer templates and let our AI-powered event marketing tool customize it for you in seconds.

A dedicated event page gives all the necessary details without distractions and influences people to trust your event. When your audience sees a sleek, professional layout instead of a standard Facebook event page, they feel more confident buying tickets or RSVPing. That’s why it’s crucial to make an event page.

Adopt a multi-channel event marketing plan approach

Facebook’s organic reach is low, which is why relying solely on it is a recipe for a quiet night. Even if you create an event on Facebook, your followers might not see it unless they’re highly active or the algorithm decides it’s worth showing. 

For a huge occasion like New Year’s, multi-channel visibility is everything. Your audience requires more than one touchpoint, and an engaging, branded event page will be the anchor for all your marketing efforts. When you make an event page with PosterMyWall, you can promote your event via your website, emails, and social media. PosterMyWall gives you sharing options designed for both online and offline promotion. For example:

• Add your event link to every social media bio.
• Share it on WhatsApp.
• Include it in SMS announcements.
  

Every Instagram Story, influencer shoutout, or paid ad will funnel people back to your event hub. When your audience sees your branding in several places, they remember to RSVP, buy tickets, and bring friends.

Track performance and improve your event marketing ideas

Facebook’s tracking is extremely limited. With an event page, you get analytics that truly matter for your event promotion. 

Once you’ve shared your event page across all touchpoints, you can view:

• The reach of your event page from shares, emails, and social media.
• The number of views on your event page.
• Total number of registrations collected from the event page, along with the details of the registrants.

Sub-features also include attendee list management and the ability to send updates or changes with one click.

This way you can analyze what’s working, and what needs improvement. This way you can double down on successful tactics and ditch the ones that don’t work. 

Utilize options for offline sharing

Even in a digital-first world, offline promotion still plays a big role, especially for local New Year’s events. When you make an event page with PosterMyWall, you can create downloadable flyers, posters, and QR codes that can be easily shared via community bulletin boards, and at your or your partnering businesses’ locations.

Print material is a tangible way to make connections with your potential attendees. People are more likely to notice and remember a physical flyer or poster than a Facebook post scrolling by on their feed. By making your event page shareable offline via print material, you give guests a way to share the event to their friends, family, and colleagues.

Additionally, printed materials will link directly back to your event page, making it easy for people to RSVP or purchase tickets on the spot. This bridges the gap between offline promotion and online conversions.

Send reminder emails 

Even if your audience is excited about your New Year’s event, they may forget about the event unless you stay on their radar. That’s why sending reminder emails is essential. A well-timed reminder—like one week before, three days before, and on the day of the event—keeps your event top-of-mind and gently nudges people to take action. 

These reminder emails can link directly back to your event page where people can check details, grab tickets, or confirm attendance within seconds. When you make an event page using PosterMyWall Events, you can send reminder emails to the registered attendees directly from the platform’s Manage page. 

Reminder emails also help build anticipation. You can share helpful updates such as performer announcements, menu previews, parking details, or “what to expect” highlights. These small touches reassure guests that the event is organized and worth attending. 

Make an event page that actually sells out your New Year’s Eve

Relying only on a Facebook Event means relying on luck, and big nights like New Year’s deserve more than that. When you make an event page that acts as your official event hub, you take control of your visibility, reach and conversions. You’re no longer hoping people will stumble onto your event; you’re actively guiding them toward RSVPing and buying tickets, and committing to showing up.

With better visuals, stronger messaging, multi-channel promotion, analytics, and reminder emails, your new year event marketing becomes more strategic and far more effective. So this year, don’t settle for a generic Facebook Event. Make an event page that truly represents your New Year’s vision, and use it to build the hype, momentum, and crowd your celebration deserves.

FAQs

Q. Can I add my ticketing link to my PosterMyWall event page?

Absolutely. You can insert external ticketing or RSVP links directly into your event page, making it easy for guests to register or buy tickets instantly.

Q. Does PosterMyWall let me promote my event on multiple platforms?

Yes. After making your page, you can share it on social platforms like Instagram, Facebook, TikTok, WhatsApp, LinkedIn, and print. You can also send it via an email campaign, embed it on your website or use it to create posters..

Q. Can I collaborate with my team while designing the event page?

Yes. PosterMyWall’s collaboration features let you share designs, receive feedback, and co-edit visuals with your team in real time.

Q. Does PosterMyWall have templates specifically for New Year’s events?

Hundreds! You’ll find New Year’s party flyers, countdown videos, DJ night posters, bar and club promotions, restaurant event menus, and more, all fully customizable.