If you’re planning a new event, one of the first things you’ll need to do is make an event page that grabs attention right away. Your event page is often the first impression people get, and in most cases, it’s what decides whether they register or keep scrolling. 

Think of your event page as the heart of your promotion. It’s where you describe the event details, build excitement, and convince visitors why this event is worth their time. And if you want your event marketing efforts to actually pay off, your page needs to be structured, clear, and engaging from top to bottom.

The good news? You don’t have to overthink it. With a few simple steps, you can make an event page that looks professional, communicates value, and urges people to sign up.

What are the key steps for creating an event page?

Table of contents

1. Place the important info at the start

When visitors land on your event page, the first thing they want to know is: What is this? When is it? Where is it? Keeping these details visible at the top helps people instantly understand whether your event fits their interests and schedule. This might seem basic, but unclear timing or location is one of the biggest reasons readers bounce off an event page.

Use a clean header that highlights your event name, date, time, location, and format (in-person, virtual, hybrid). When you make an event page, think of this section as your elevator pitch: brief, straightforward, and strong enough to hold attention.

You can also include the event’s theme or a short tagline to set the tone. Something as simple as “A workshop for beginners” helps the right audience instantly connect with the experience.

2. Write persuasive copy that communicates the “why”

Once the essentials are out of the way, the next step is telling people why the event matters. This is where persuasive, emotional, and benefit-focused copy comes in. Instead of only describing what the event is, talk about what attendees will gain. 

Explain the purpose behind the event: Is it to help people learn a new skill? Connect with a community? People sign up when they feel something: excitement, curiosity, or FOMO. Use warm language to paint a picture of what they’ll experience.

Your “why” can also tie into your broader event marketing plan by reinforcing your message across all promotional channels. The clearer your purpose, the easier it becomes for people to see why this event is worth their energy.

3. Add strong event hooks to build excitement

Highlight the features that make your event unique. These ‘hooks’ will help your event stand out from the rest.

Hooks can include things like:

• Networking opportunities with professionals
  
• Interactive sessions or workshops
  
• Meeting industry experts or keynote speakers
  
• Fun, creative activities
  
• Giveaways or exclusive perks
  

Focus on what your audience will experience rather than what you, as the organizer, are offering. This shift makes your message feel more personal and engaging. These hooks also work well with broader event marketing ideas, because they give your audience a compelling reason to click “Register.”

4. Share the full event agenda

People feel more confident registering for an event when they know exactly what to expect. Adding a clear, structured agenda helps visitors decide whether the event fits their interests and schedule. It also makes your event feel more credible (especially for longer events or paid ones) and well-planned.

Break your schedule into time slots or sections: sessions, speakers, activities, breaks, networking rounds, etc. Make everything easy to skim, even at a glance. 

The agenda also helps your promotional outreach because it gives you content to highlight in event promotion emails, social posts, or print material like posters/flyers. 

5. Make registration frictionless

A great event page won’t do much if the registration process feels long or confusing. The signup experience should feel smooth, simple, and quick. Long forms, too many required fields, or unclear instructions often cause people to drop off, even if they were genuinely interested.

When you make an event page, focus on minimising friction for registration. Keep the form short, only ask for essential details, and make the registration box visually clear and easy to spot. 

You can also offer reassurance by adding a short line about what happens next: for example, “You’ll receive a confirmation email right away.” Small touches like this make the process feel seamless and intentional, helping more visitors complete their registration without hesitation.

6. Include an FAQ section

An FAQ section preempts any queries your audience might have and gives solutions for them, reducing any confusion and hesitation that might prevent people from sign-ing up. Attendees usually have common concerns: parking, dress code, seating, virtual access, refunds, or whether a virtual/hybrid event will be recorded. Answering these upfront saves your visitors time and reduces the number of queries you receive.

FAQs also help your audience feel supported and well-informed. It shows that you understand their needs and have considered every detail.

Try to keep answers short and direct. Think of FAQs as a confidence-builder and the final nudge that removes doubt and makes people comfortable hitting ‘Register.’

7. Make the page easily sharable

Most people would like to attend events with a plus one or group of friends. Keeping this in mind, you should make it easy for them to share your event landing page and invite others. This also naturally ties into your broader event marketing plan because your attendees essentially become promoters. 

Add social media share buttons, use “Add to Calendar” links and a “Copy link” option so attendees can send your page to friends or colleagues. 

Also, use stunning visuals so people want to share your page. Use high-quality images and videos and clear branding to make the page look good when shared.

Shareable event pages also help expand your reach instantly — and for free. Word-of-mouth can often outperform paid ads, especially for community events, workshops, or gatherings with a specific niche audience.

Creating an event landing page

Now that you know exactly how to make an event page that stands out, it’s time to put it into action. Using PosterMyWall’s Events, you can create an event landing page in minutes— no coding knowledge required. 

You just have to add your event’s details, a promotional image/video (your own or let AI customise an event flyer template instantly), organiser details, and CTA button — and voila! Your event page would be live and ready to share via social media, email, your website, or flyers. You also have the option to share as a Google Event.

Once the page is live, you can also use it to collect and manage registrations and send reminder emails.

If you create multiple event pages for different events, you can spotlight your events schedule on a simple, shareable calendar. Changes sync everywhere you’ve embedded your calendar (e.g., your website) instantly, so your guests always have the latest info.

Ready to promote your event? Make an event page on PosterMyWall to get started!

FAQs

1. Is my PosterMyWall event page mobile-friendly?

Ans. Yes, all PosterMyWall event landing pages are optimized for mobile, ensuring they look great on both desktops and phones. 

2. Can I add a link to a ticketing site to my PosterMyWall event page?

Ans. Yes! You can hyperlink some text of the event description so it leads your audience to the ticketing page of platforms like Ticketmaster.

3. What kind of visuals should I add to my landing page?

Ans. Add photos of past events, your speakers, or anything that shows what the event will be like. Use banners, icons, and clean layouts to grab attention. Tools like AI Background Remover on PosterMyWall can help you make your visuals stand out.

4. Can my PosterMyWall event page details be updated after publishing the page?

Ans. Yes, you can edit your event landing page anytime. Updates are reflected immediately.