Planning an event can be exciting until you realize you have no clue how to promote it. The good news? You don’t need to be a marketing pro or graphic designer to make it a success. With a thoughtful event marketing plan, you can create buzz, attract the right audience, and fill up your venue (or virtual seats!) effortlessly.

In this guide, we’ll walk you through easy, hands-on event marketing ideas you can implement right away. These are perfect for beginners who want to learn what event marketing is and how to do it effectively, no fancy skills required. 

Table of contents

How to design event marketing material?

Maintain a consistent theme

Whether it’s for a corporate event, a charity fundraiser, or a music festival, the colors, fonts, and imagery of your event designs and marketing material should tie together to reflect the theme.

For instance, the social media posts for a wellness retreat could use calmer, more pastel or neutral colors and minimalist fonts, while the posters of a music event should have use bold fonts (e.g., ‘scratched letters’ in the PosterMyWall design editor) and bright colors to reflect the electric vibe of the event.

Focus on readability and hierarchy

Your design should communicate key information clearly. Use a clear visual hierarchy: make the event name and date the first thing people notice, followed by details like venue and ticketing. 

Avoid clutter by keeping text concise and spacing out design elements properly.

If you’re creating your design in PosterMyWall, start with a template that matches your event type. You can adjust the layout, resize elements, and experiment with fonts to guide viewers’ eyes naturally through the design. The goal is for someone to understand what your event is about within a few seconds of looking at it.

Use high-quality visuals

Choose visuals that align with your event vibe. You can use drone shots and pictures of happy attendees from past events, or venue sneak peeks to build anticipation. 

You can also browse through PosterMyWall’s extensive image and video library to find high-quality visuals to add in designs. If you don’t find anything you like, you can use PosterMyWall’s AI Images to generate images that reflect your vision. 

To further enhance your visuals, you can add animations, text overlays, and filters to your images to create scroll-stopping event designs in minutes.

Design for every platform and format

An event flyer that looks great on print might not translate well to Instagram or email. Tailor your designs to fit different formats: square for Instagram, vertical for Stories, and landscape for email headers. This ensures your event design looks good wherever it appears.

PosterMyWall makes it simple to repurpose your designs for multiple platforms. With the one-click resize tool, you can instantly adapt your design into any format without starting from scratch. This saves time and keeps your visuals consistent across all channels.

Add interactive and shareable elements

Encourage engagement by making your event designs interactive.

include a short, catchy CTA like “Join the Fun!” or “RSVP Now!” on your design. Follow this with a QR code that links directly to your event landing page or ticketing site. This way, anyone who views your marketing material can access all details of your event and easily take the next desired action.

What are some essential event marketing strategies?

Create an event page

Your first step should be to create an event page; it’s the ground zero of an event marketing plan. This is where people can learn all the details: date, time, location, theme, and ticketing info. A good event page also helps your event appear in online searches, making it easier for potential attendees to find you.

You can easily make one using PosterMyWall Events, without any coding experience. You just have to add your event’s details, a promotional image/video (your own or a template), and organizer details — and voila! Your event page would be live and ready to share via social media, email, your website, or flyers.

Post in local community Facebook Groups

Local Facebook groups are one of the easiest ways to promote your event for free. Join relevant community, neighborhood, or city-based groups and share your event page link along with an engaging image or video.

Instead of just dropping the link, try adding a friendly message explaining why the event would interest group members. Encourage people to tag friends or comment if they plan to attend. These small efforts make your post feel authentic and spark more engagement.

Use Instagram Reels and Stories to spread the word

Short-form videos on Instagram are powerful attention-grabbers. Use Reels and Stories are great for reaching a younger crowd and keeping your followers excited as the event approaches. Show snippets of what’s coming, like:

• A teaser of the venue setup
• Sneak peeks of giveaways
• Clips of your speakers or performers

You don’t need professional video editing expertise and tools. Using PosterMyWall’s event Instagram reel templates, Timeline editor, AI Voice (for adding human-like voiceovers), and AI Subtitles (for adding subtitles), you can easily create engaging videos.

Send a simple email invite to your contacts

If you already have a list of friends, clients, or past event attendees, send them a short and friendly email invite. Personal touches go a long way; include their name and a quick note about why you’d love to see them there. 

Designing compelling event emails doesn’t have to be hard. Simply customize PosterMyWall’s event promotion email templates to craft compelling email messages. Include a direct link to your event page and a clear call to action. Even one well-crafted email can make a big difference in your turnout.

Partner with a local business for cross-promotion

Team up with a nearby café, boutique, or gym that shares a similar audience. You can display each other’s flyers, post about the partnership online, or co-host a small pre-event activity.

This kind of collaboration helps both of you reach a wider audience. Plus, local businesses love opportunities that bring traffic their way. 

It’s a win-win for your event marketing efforts and your community relationships.

Share behind-the-scenes photos on social media

People love seeing the real, unpolished side of event planning. Post photos or short clips of your team setting up, rehearsing, or procuring supplies.

Behind-the-scenes content builds anticipation and humanizes your event, making followers feel like part of the journey.

It’s also easy to create. Just capture candid moments on your phone and upload them regularly as the event date nears.

Create a catchy event hashtag

A simple hashtag helps people follow your event online and share their excitement. Choose something short, easy to spell, and relevant, like #WinterFiesta2025 or #ArtFestNYC.

Use the hashtag consistently across your social media posts and encourage attendees to use it too. This not only grows your online presence but also creates a sense of community around your event. Also, all event-related content with the hashtag can be easily accessed by clicking on it.

Run a small contest or giveaway for shares

A giveaway is a tried-and-true way to boost visibility fast. Offer free tickets or merch to people who share your event post or tag friends.

Keep the rules simple. You can create a post that asks interested people to:

• Comment why they’re excited about the event
• Answer a question about your event or organization
• Caption the post— wrong answers only.

Contests generate buzz and encourage your followers to do the marketing for you, which is great when you’re just starting out with no ad budget.

Ask speakers or performers to promote

If your event includes guest speakers, artists, or performers, ask them to share it with their own followers. Their endorsement instantly builds credibility and expands your reach.

Provide them with ready-to-share visuals or caption suggestions so it’s easy for them to post. You’ll be surprised how many new people discover your event just through word of mouth and mutual promotion.

Submit your event to local newspapers or radio

Even in the digital age, traditional media can help you reach new audiences. A small feature in a local publication or on air can make your event sound official, trustworthy, and worth attending. 

When reaching out, keep your pitch short and engaging. Include all the essential event details like date, venue, ticket info, and a short description of what makes your event special. You can also offer to join a quick radio segment.

Newspaper and magazine listings can attract people looking for local events and can bring in a crowd that social media alone might miss.

Post countdown updates leading up to the event

Countdown posts help build momentum and keep your event fresh in people’s minds. Share updates like “3 days to go!” along with a photo, tip, or fun fact about what’s to come.

It keeps your audience excited and gives them multiple reminders to buy tickets or RSVP. Use these updates to highlight different aspects, like special guests, decor previews, or menu teasers.

Use LinkedIn for professional event promotion

If your event is educational, business-oriented, or networking-focused, LinkedIn is a must. Share a professional-looking poster and explain what attendees will gain from participating.

Encourage colleagues to share your post or comment if they plan to attend. The platform’s professional outlook helps you reach serious attendees who are genuinely interested in your event topic.

Hand out flyers in high-traffic areas

Even in our highly digital world, old-school methods still work wonders. Create clean, visually appealing flyers using PosterMyWall’s event flyer templates by adding your branding elements (via Brand Kits), images, and contact details. 

Hand them out in busy spots, such as coffee shops, grocery stores, campuses, or coworking spaces. Many local outlets or cafes, etc, have free community event listings online or in-person.

Even a few dozen flyers can catch the right eyes. Offline promotion complements your online efforts perfectly. 

Share post-event teasers to build anticipation

Once your event is over, don’t let the buzz die out! Share event highlights and thank-you posts to celebrate the success.

This not only helps maintain engagement but also builds excitement for your next event. People who missed out this time will want to join next time after seeing all the great moments they missed.

Effortlessly marketing your event

Marketing an event doesn’t require a full team, just a solid event marketing plan, the right tools, and a little creativity. By combining a few of these practical steps, you can build awareness, attract attendees, and create lasting excitement for your event. Remember, great marketing is simply about connecting with people, and that’s something anyone can do.

Ready to put your event marketing plan into action? Try PosterMyWall, an all-in-one platform for creating event pages, designing social media posts, sending email invites, and printing flyers, all in minutes. Start promoting your event today and watch your audience grow effortlessly.

Category	Key Takeaway	Description
Event Marketing	Create an Event Page	Use PosterMyWall Events to set up a dedicated page with all details — date, time, location, theme, and tickets — so attendees can easily find and register.
	Use Social Media Strategically	Promote your event via Facebook Groups, Instagram Reels, Stories, and LinkedIn to reach the right audience and generate excitement.
	Collaborate Locally	Partner with nearby businesses, cafes, or influencers to cross-promote and expand your reach.
	Send Personalized Email Invites	Customize PosterMyWall email templates with personal touches to encourage attendance from friends, clients, and past attendees.
	Encourage Engagement	Run small giveaways, share countdown posts, and create a catchy event hashtag to spark buzz and interaction.
	Utilize Traditional Media	Submit your event to local newspapers, radio, or hand out flyers in high-traffic areas to reach offline audiences.
	Post Post-Event Highlights	Share event recaps and thank-you posts to maintain engagement and build anticipation for future events.
Event Design	Keep Branding Consistent	Maintain a consistent theme in designs with visuals, texts and fonts that complement each other to reflect the event theme.
	Prioritize Readability	Highlight key details like event name, date, and venue with clear fonts and concise layouts to communicate effectively.
	Use Quality Visuals	Add high-resolution images, videos, or AI-generated visuals that reflect your event vibe and attract attention.
	Design for Multiple Platforms	Adapt designs for print, social media, and email using PosterMyWall’s Resize tool to keep visuals consistent everywhere.
	Add Interactive Elements	Include QR codes, clickable links, and clear CTAs like “RSVP Now” or “Join the Fun” to make materials actionable.

FAQs

What kinds of event templates are available on PosterMyWall?

You’ll find templates for almost every kind of event, including concerts, fundraisers, workshops, festivals, corporate seminars, parties, and more. Each template is fully customizable so you can match it to your event theme and brand.

Can I repurpose my event designs for different platforms?

Yes, the Resize tool lets you adapt one design for various platforms, like converting a flyer into an Instagram post in just one click.

Can I collaborate with a team on my event designs?

Yes, PosterMyWall allows team collaboration. You can share projects, edit together, and manage approvals in real time.