Constantly hopping between content creation/editing and scheduling tools can take a lot of time, energy, and money. You’d have to create the post, download it, upload it, and then schedule it. Choosing the right social media management platform can be a game-changer for your brand, allowing you to focus on what’s important: your business.
This post compares five popular tools, PosterMyWall, CoSchedule, Loomly, SocialPilot, and Later, focusing on their features, publishing capabilities, and pricing to help you find the best fit.
What are some top social media management tools?
PosterMyWall
Key features
PosterMyWall offers a powerful design editor with a vast library of over 1.52 million professionally designed social media post templates for every type of social media platform. It goes beyond simple graphics by including video editing tools, animation features, and the ability to create slideshows. You can repurpose content across platforms effortlessly using the resize feature.
With AI-powered tools like AI Images, AI Background Remover, AI Voice, and AI Subtitles, creating professional-looking visuals is fast and easy.
For businesses, Brand Kits ensure consistent branding across campaigns. You can upload and save your brand logo, fonts, and colors in a Brand Kit and access it while creating designs, emails, and event landing pages.
Publishing & scheduling
PosterMyWall comes with a Content Planner that allows you to design, publish, and schedule social media posts. You can post to all social media at once from PosterMyWall, including Facebook, Instagram, and X (Twitter).
Plus, you can even create, schedule, and track the performance of event landing pages and email campaigns. With helpful features like the AI Writer for writing and refining social media captions, email copy, and subject lines, and event landing page descriptions, PosterMyWall helps streamline your marketing campaigns.
Pricing
PosterMyWall offers a free version with access to basic design features and free social media design downloads. The Premium plan starts at $9.95 per month, with a Premium Plus plan at $29.95 per month. Both plans offer unlimited high-resolution downloads, social media and email publishing, and robust design features, with the Premium Plus a more suitable option for businesses and teams looking to grow. The affordability and extensive design tools make it a compelling option for small businesses, solopreneurs, and creators.
CoSchedule
Key features
CoSchedule is primarily a marketing project management tool. It offers a marketing calendar with templates and drag-and-drop design options geared toward organizing marketing workflows. It also has an AI-powered marketing intelligence assistant, Mia, for generating new ideas and writing marketing copy.
Publishing & scheduling
The platform’s strength lies in its unified calendar, which allows for drag-and-drop scheduling. You can line up posts, blog content, and email campaigns in one dashboard. It integrates with platforms like Facebook, Twitter (X), LinkedIn, Instagram, and Pinterest.
You can schedule stand-alone messages or entire social media campaigns that can be tied to other marketing projects. It also features “Best Time Scheduling” to automatically post content when it’s most likely to get engagement.
Pricing
CoSchedule offers a free plan with basic social publishing for one user and one social profile, limited to 15 scheduled messages. The paid plans, like the Social Calendar, are priced per user per month (starting at $19 per user/month, billed annually) and offer more social profiles and unlimited publishing.
Loomly
Key features
Loomly is a collaborative social media management platform designed for teams. It provides daily post inspiration and a content library with over 5 million royalty-free photos and videos. It also provides a streamlined post-creation workflow with tips for optimizing captions, hashtags, and images.
You can use its in-house image and video editor and integrate with platforms like Canva, Unsplash, and Google Drive. The platform’s collaboration and approval workflows make it easy to get content approved by multiple stakeholders.
Publishing & scheduling
Loomly allows you to preview, schedule, and auto-post content across a wide range of social media channels, including Facebook, Twitter (X), Instagram, LinkedIn, TikTok, YouTube, and Pinterest.
It also supports ad campaign management, which is useful for teams running paid promotions.
Pricing
Loomly has a tiered pricing structure that scales with your needs. The Starter plan begins at $65 per month, which is $32/month for two users, with an annual billing option for a reduced rate of $49 per month.
SocialPilot
Key features
SocialPilot is designed for agencies, small businesses, and multi-location brands. It offers a suite of tools for content creation and management, including AI-generated captions and a social media calendar. It also features a “White Label” option for agencies to provide a branded experience to their clients.
Publishing & scheduling
SocialPilot offers flexible scheduling and automation, allowing you to auto-post content across multiple platforms simultaneously. It supports a wide range of networks, including Facebook, Instagram, Twitter, LinkedIn, and even TikTok and YouTube. Its browser extension makes it easy to share content from any webpage.
Pricing
SocialPilot offers good value for large teams, starting at $30/month for 10 social media accounts. Other plans include Standard ($42.50/month), Premium ($85/month), and Ultimate ($170/month), with an Enterprise plan for custom pricing. All prices are based on annual billing.
Later
Key features
Later is well-known for its visual-focused approach, making it a good choice for Instagram and TikTok. Its Visual Planner offers drag-and-drop media planning and allows you to see how your content will look on your feed before it’s published. It provides a robust media gallery, in-app editing tools, and AI-powered features for generating content ideas and captions. Its Link in Bio tool is a powerful feature for driving traffic from social profiles.
Publishing & scheduling
Later’s strength lies in its Instagram scheduling features. It also supports publishing to other social platforms like TikTok, Pinterest, LinkedIn, and Twitter (X).
Later allows you to bulk schedule and auto-publish various post types, including carousels and videos. It provides analytics and ‘Best Time to Post’ recommendations to maximize engagement.
Pricing
Later offers a free plan with limited posts per month. The paid plans start with the Starter plan at $16.67 per month (billed yearly), but posting limits apply. The Growth and Scale plans offer more features and user seats, with the option to add additional social sets and users for a fee.
Final verdict
While each platform has strengths, PosterMyWall is the only tool that combines advanced design features with publishing capabilities at an affordable price. It provides the perfect balance of creative freedom and automation, making it the most favorable option for brands looking to elevate their social media presence.
With AI-powered design tools, video and animation features, free resizing, slideshows, and Brand Kits, PosterMyWall goes beyond post creation and scheduling. For businesses and creators seeking an affordable all-in-one marketing software, PosterMyWall is the clear winner.
| Tool | Features | Scheduling & Publishing | Pricing (Starting) |
| PosterMyWall | All-in-one marketing tool; stunning templates, AI-powered design tools, and a resize tool enable users to design and publish content from one place. | Content Planner for direct posting to social media platforms | Freemium; Premium plans offer social media scheduling and additional features |
| CoSchedule | Basic templates and design tools; focus on project management | Marketing Calendar for scheduling blogs, emails, and social posts | $19/month (Marketing Calendar plan) |
| Loomly | Basic design tools with post optimization tips | Scheduling across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest | $32/month for 2 users |
| SocialPilot | No built-in design editor; relies on external tools | Bulk scheduling, team collaboration, and analytics across multiple platforms | $30/month for 10 accounts |
| Later | Basic image editing, drag-and-drop media planner, Instagram-focused features | Visual content calendar; Instagram Stories, Reels, TikTok, LinkedIn, Pinterest | $16.67/month (limited posts) |
