The 4th of July weekend is one of the most food?centric holidays of the year. Although it’s mostly celebrated with friends and family at backyard barbecues or beachside parties, restaurants can still bank on this holiday through delicious and convenient 4th of July food deals. And by introducing ready-to-cook options, you can become the go?to choice for every grill master in town.
In this guide, we’ll give you tips on how to promote your restaurant this 4th of July with irresistible meal deals.
Introduce limited-time meal deals
Get into the celebratory spirit by introducing a limited-time, Independence-themed “Red, White & Blue” menu. Not only are these offerings highly Instagrammable, but they also build excitement and urgency. When customers know your 4th of July items are only available for a limited-time, they’re more likely to act fast and indulge themselves and their loved ones.
For groups and families, create value-packed meal bundles perfect for sharing. Some examples include:
- All-American BBQ Platter: a rack of ribs, chicken drumsticks or thighs with sides like grilled corn on the cob, coleslaw, and Mac & Cheese.
- Family Feast: assorted sliders (beef, chicken, and veggie), coleslaw, pasta salad, and soda.
- Party Platter: burgers, sausages, fries/onion rings, and shareable nachos or chips & dip.
For customers who like cooking up a feast on a grill on the Fourth, you can offer grill-ready versions of the classic dishes.
Consider treating your customers to the following desserts and drinks with your 4th of july meal deals:
- Blueberry cheesecake
- Apple pie
- Red (strawberry-flavoured) and blue-coloured (blueberry-flavoured) slushies
If the budget allows, you can also get red, white, and blue-coloured packaging made for your Fourth of July offerings.
Partner with food delivery apps
Even if delivery isn’t a regular part of your service, do it for the Fourth! On a holiday where hosts are busy prepping decorations, managing guests, and enjoying the festivities themselves, ease and speed of getting food are major selling points. Being just a few taps away on platforms like Uber Eats or DoorDash can make all the difference.
Get your delivery app profile holiday-ready by adding eye-catching banners or themed images. This not only shows that you’re offering special 4th of July meal deals for the Fourth, but also grabs attention in a crowded app feed.
Request a feature in holiday promotions or send timely push notifications with catchy lines like, “Skip the grill this Fourth. Grab a Party Platter in minutes!” These alerts can nudge people to choose your 4th of july meal deals, especially when they are running low on sides
Launch a themed email campaign
An email campaign is great for promoting your 4th of july restaurant specials directly to your loyal customers. With PosterMyWall, you can create an effective email campaign in minutes. Browse through the 4th of July email templates, select ones that reflect your restaurant’s personality, and customize them by replacing the placeholder logo, text, images, and contact details with yours.
Here are some tips for designing impactful restaurant emails:
- Design your emails with a red, white, and blue color scheme, fireworks graphics, and mouthwatering food images.
- Write intriguing and concise subject lines to encourage more email opens. You can use PosterMyWall’s AI Writer to generate eye-catching subject lines for your emails.
- Include a direct link to order online or through delivery apps with CTA buttons such as “Order Now”.
- Personalize emails with names or past order favorites to boost open rates. Utilize the email merge tags in the PosterMyWall email maker for this.
- Send out emails in phases: a teaser email 1–2 weeks before the holiday, a reminder closer to the date, and a final “last chance” email on the day itself to catch those spontaneous party planners.
Grab attention on social media
If you want word about your 4th of July meal deals to spread like wildfire, social media will be your best friend. Short-form content like reels and stories is perfect for creating buzz. Here are some content ideas you can try:
- Countdown reels or stories starting from 3-5 days before the Fourth.
- Behind-the-scenes of chefs prepping 4th of July meals.
- Mouth-watering clips of BBQ platters, burgers, grilled corn, and desserts.
- Share your Google and delivery apps reviews.
- Carousel post with picnic or backyard BBQ setup inspiration. Show how your food fits into the holiday celebration with friends and family at home.
- Memes related to the celebration of the holiday and your meal deals. For example, you
Add upbeat music, patriotic stickers, and eye-catching captions like “Declare independence from the grill on this 4th! Try our limited-time meal deals!” to build excitement.
Stories are ideal for countdowns, polls (e.g., “which side is your fave: mac & cheese or coleslaw?”), and quick reminders that your deals are live. Feed posts, on the other hand, are great for keeping your specials front and center on your profile. Create carousel posts highlighting your 4th of July bundles, pricing, and delivery options. Use relevant hashtags like #4thOfJulyMealDeals or #RedWhiteAndBBQ to reach new audiences.
Coupled with these organic marketing efforts, run paid ads on social media. These ads are highly effective, as you can narrow down the audience to your target market. You can also review the ad performance insights and increase/decrease the ad spend and duration based on them. For designing the ad graphics, customize the 4th of July BBQ ad templates to reflect your meal deals for the holiday.
Invest in influencer marketing
Partnering with the right influencer can swiftly turn your 4th of July meal deals from just another offer to a must-have celebration essential.
Identify the local food or lifestyle bloggers/influencers whose audience aligns with your target market, e.g., family-centric bloggers. You can collaborate with them in multiple ways, such as:
- They receive food PR in exchange for an authentic review.
- They dine at your eatery and showcase the way the food is prepared and the quality standards followed in the process, as well as the service and ambience.
- They show how they use your ready-to-eat or ready-to-grill options at home.
- A co?hosted giveaway, where followers can enter to win a free meal deal by commenting under your post.
Give them some creative freedom for how they inform about and showcase your offerings to their followers. They know their audience best, so they should be allowed to endorse your meal deals in a way that their audience will find genuine.
Give them trackable links or unique promo codes for their audience (e.g., FOURTHFEAST10 for 10% off) so you can measure click?through rates, conversions, and ROI.
Leverage SMS marketing
SMS alerts are great for same-day promos. Since SMS marketing open rates are, on average, 98%, the ROI for it is high. Texts land directly in your customers’ hands, literally.
Craft concise, eye-catching texts that highlight your offers: “Skip the grill and chill this Fourth with our Party Platter!”
To maximize the impact, personalize messages with customers’ first names or past order references and include a direct link to order your meal deals. Keep texts brief (under 160 characters) and always offer an easy opt?out to maintain trust.
Send an early morning alert on the Fourth, and offer a surprise flash deal around midday like “Free delivery for the next 2 hours only!”.
Promoting your 4th of July meal deals
The key to the success of your Independence Day restaurant promotions is to ensure customers think ordering your meal deals is tempting and convenient. Offer pre-bookings, delivery via food delivery apps as well as your riders, and pick-up options for last-minute decision makers.
A customer-centric approach and omnichannel marketing that incorporates emails, social media, influencer collaborations, and SMS alerts, you can ensure your restaurant is top of mind when people are deciding their food arrangements for the Fourth.
FAQs
How can I create and edit video social media content on PosterMyWall?
PosterMyWall offers templates for video content, such as Instagram Stories and Reels. In the PosterMyWall editor, you can generate subtitles using AI Subtitles, add stock audio or a voiceover using AI Voice, and arrange/trim/alter the speed of multiple audio clips using the Timeline Editor.
How do I ensure my emails and social media content reach my audience on time?
Plan, organize, and schedule your social media content and emails in advance using PosterMyWall’s Content Planner.
What tools can I use to customize PosterMyWall templates to reflect my brand’s personality?
Other than uploading your own logo, fonts, and images, you can also use the stock library in the PosterMyWall editor to find stock images, videos, stickers, and audio to further customize the templates. You can edit the stock videos and images further by removing their backgrounds using the AI Background Remover. Also, you can generate images from text prompts using AI Images.
How can I track the success of my email campaign?
You can access your email performance metrics, such as open and click-through rates of your emails, under the ‘Performance’ tab of the ‘Emails’ section of your PosterMyWall account’s My Stuff.
