Digital signage displays are everywhere and for good reason. If you’re running a boutique, a coffee shop, or a big-box store, these eye-catching screens are one of the easiest ways to turn foot traffic into actual sales. Digital signage isn’t just flashy, it’s smart retail marketing.
Wondering what is digital signage and which screens will work best for your space? We’ve got you covered. Here are 10 types of digital signage displays that are easy to set up, fun to use, and built to boost revenue for your store.
1. Promotional screens
Promotional screens are one of the most versatile digital signage displays you can use in-store. You can use them to highlight a new collection, run a flash sale, or announce an in-store event, as these digital screens grab attention instantly.
With PosterMyWall’s Brand Kits, it’s easy to create branded, on-theme content in minutes, perfect for keeping your store messaging cohesive across every screen.
These types of retail digital signage displays work especially well near entrances, checkout counters, or high-traffic zones, helping turn casual browsers into buyers with timely, eye-catching promos.
2. Digital menu boards
If you run a cafe, restaurant, or food service inside a retail space, digital menu boards are a must. They look sleek, are easy to update, and help customers make faster decisions. PosterMyWall offers hundreds of menu templates you can customize in just a few clicks, saving you time and giving your menus a polished, professional look.
Plus, since they’re digital screens, you can rotate breakfast, lunch, and dinner menus automatically or highlight bestsellers and limited-time items throughout the day.
3. Window displays
Your storefront is prime real estate, and boosting its curb appeal can make all the difference. Using digital signage displays in your window helps attract foot traffic and promote your latest offers before customers even walk in. Bright, animated visuals are much more eye-catching than static posters especially from the sidewalk or across the street.
With the right retail digital signage templates, you can quickly update your window content based on the time of day, season, or sales events, keeping things fresh and engaging without reprinting a thing.
4. Interactive kiosks
Want to offer a more engaging shopping experience? Interactive kiosks let customers browse your product catalog, check prices, sign up for loyalty programs, or even place orders, all on a touch screen. This signage type is a great solution if you’re short on staff or want to streamline service.
They’re a great example of what digital signage can do beyond just display; these kiosks actually enhance the customer journey and reduce friction during peak hours.
5. Seasonal campaign displays
Got a holiday sale or back-to-school event coming up? Seasonal campaigns are perfect for digital signage, since they change often and require fresh visuals. With PosterMyWall’s AI Background Remover and AI Images, you can create professional, seasonal content in minutes; no graphic designer needed.
These digital screens keep your promotions timely and visually on-brand, helping drive urgency and seasonal interest throughout the year.
6. Customer testimonials screens
Shoppers trust other shoppers. That’s why displaying real customer testimonials, especially with photos or video, can be incredibly effective. A digital signage display featuring rave reviews or before-and-after shots can influence decisions right at the point of sale.
You can pull testimonials from your website, social media, or review platforms, and update them regularly using customizable digital signage templates.
7. Social media walls
Bring your online community into your physical store with a social media wall. These digital signage displays showcase live Instagram posts, TikTok videos, or tweets featuring your brand. Not only does it make your store feel more dynamic, but it also encourages customers to tag you for a chance to be featured.
It’s a fun, low-effort way to build social proof and increase brand engagement while people shop.
8. Product demo screens
If you sell products that need an explanation like tech gadgets, beauty tools, or kitchenware, product demo screens are a game-changer. Short videos or how-to clips help customers understand features, benefits, and best uses without needing a staff member present.
This type of digital signage adds value to the shopping experience, educates buyers, and often leads to higher conversions.
9. Wayfinding screens
Navigating a large retail store or multi-level space can be frustrating. Wayfinding screens make it simple for customers to find what they need, whether it’s a restroom, fitting room, or specific department.
This type of retail digital signage is a subtle way to improve the in-store experience and reduce the need for staff assistance, especially during busy hours.
10. QR code displays
QR code displays are small but mighty. Place them near featured products or sale racks and link to landing pages, discount codes, or product tutorials. They’re an easy way to blend offline and online experiences and they work well with other digital signage types to add an interactive touch.
Just make sure the codes are clearly visible and easy to scan.
Bonus: you can update the linked content anytime without reprinting a thing.
How to publish digital signage content with PosterMyWall
Once you’ve created your digital signage display in PosterMyWall, sharing it is quick and effortless. You can publish your content across social media, email campaigns, and even print posters, all without leaving the platform. Want to tweak an image or update your messaging? Use the built-in AI Writer to instantly generate or edit captions, so your message is always fresh and on point.
For in-store screens, PosterMyWall integrates seamlessly with top digital signage CMS platforms like Signagelive, Fugo, ScreenCloud, NoviSign, Yodeck, Vizrom, Xogo, LG, Raydiant, Dripboards, Display5, and PosterBooking. This means you can send real-time updates straight to your screens!
You’ll also enjoy full flexibility with multiple file formats, including JPEG, PNG, and PDF, making it easy to work with any signage system. And with the PosterMyWall mobile app, you can make instant design updates from anywhere and see the changes live on your screens within minutes.
No matter what system you use, PosterMyWall helps you deliver eye-catching, branded content fast—keeping your digital signage fresh and your customers engaged.
Bring your retail store to life with digital signage displays
There you have it; 10 impactful digital signage displays to turn your retail store into a customer magnet. Digital screens help you connect with your audience in real time and make every visit more engaging.
The best part? You don’t need a design background or a tech team. PosterMyWall gives you everything you need: customizable digital signage templates, easy editing tools, and seamless integrations with top CMS platforms, to create and publish stunning content in minutes.
Jump in, start creating, and let your retail digital signage do the heavy lifting. Your screens are about to become your best sales team.
FAQs
Do I need design experience to create digital signage content on PosterMyWall?
Not at all! PosterMyWall is built for busy people—no design background required. You can start with professionally designed digital signage templates and customize them using simple drag-and-drop tools.
How do I create and publish digital signage content using PosterMyWall?
Creating content is easy: choose a digital signage template, customize it with your images, text, or videos, and download it in the format you need. For publishing, PosterMyWall integrates with top digital signage CMS platforms, so you can instantly update your content across multiple screens in real time—perfect for in-store promotions or time-sensitive announcements.
How can I add my store’s branding to digital signage designs?
With Brand Kits on PosterMyWall, your logos, brand colors, and fonts are always ready to go. Just select your Brand Kit while editing a template, and everything updates automatically to match your store’s look and feel. It’s the easiest way to keep your digital signage content on-brand and professional.
Does PosterMyWall support video content for digital signage?
Yes! You can create and customize stunning video-based digital signage displays right in PosterMyWall. Add slideshows, product clips, or animated text to capture attention and stand out, especially on high-traffic screens like window displays or promotional signage.
