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How to make your restaurant the first pick for Eid gatherings

Eid is a time for feasting and family. Diners want more than just food. They want a festive experience. So, is your restaurant standing out or just another option on the list?

You already know the usual drill; special menus, discounts, and maybe a festive banner or two. But this year, it’s time to do more. Imagine customers walking in and feeling the Eid spirit before they even take a seat. Think beyond the obvious. 

From surprise gifts to late-night Eid feasts, we’re talking about fun, unique, and buzzworthy ideas that will keep your tables full and your customers coming back for more. Let’s dive into some fresh, creative marketing strategies that will set your restaurant apart!

1. Eid family special offers and group deals

Eid is all about family and togetherness, so why not make it easier for them to celebrate at your restaurant? Create special family platters with a mix of festive dishes, making sure there’s something for everyone. 

Offer “Dine 4, Pay for 3” or a set menu deal that gives bigger groups better value. You can take it a step further by offering pre-booking discounts or Eid brunch deals for larger families. 

Promote these offers on your social media and website with eye-catching posters and posts. A well-designed Eid menu flyer can work wonders in grabbing attention. And don’t forget, word-of-mouth spreads fast, especially during Eid, so make sure your deals are worth talking about!

2. Update menu design and add festive specials

A special occasion calls for a special menu! Add limited-time Eid dishes like aromatic biryanis, sizzling kebabs, and rich desserts like kunafa and baklava. Give your menu a fresh, festive look using PosterMyWall’s Eid menu templates—no need to hire a designer when you can do it yourself in minutes.

For an enhanced visual appeal, use the PosterMyWall stock library or even generate AI images of mouthwatering dishes. A well-designed menu makes all the difference! Feature these special items on your website, social media, and even at the entrance of your restaurant so customers get excited before they even sit down. A beautifully presented menu paired with irresistible food? That’s a winning combo!

3. Host a music night or cultural performances

Eid celebrations aren’t just about food, they’re about creating a vibe. Hosting a music night with live performances can turn your restaurant into an experience, not just a place to eat. Invite Qawwali singers, an Arabic oud player, or even a traditional folk dance group to perform.

If a live performance isn’t possible, curate an Eid playlist and set up cozy seating with fairy lights and decor to create a festive atmosphere. You can even theme your night, like an “Arabian Nights” dinner or a “Sufi Evening,” where the ambiance transports diners to another world. 

4. Offer discount vouchers and loyalty perks

Everyone loves a good deal, especially during the festive season. Offer Eid discount vouchers to customers that they can redeem on their next visit. Buy one, get one free on select dishes, a 10% discount on their next meal, or a free dessert on their return visit are simple but effective offers.

Make your vouchers Eid-themed so they feel exclusive. You can design discount vouchers using PosterMyWall’s templates and hand them out with bills or attach them to takeaway orders. For your regulars, offer a double loyalty points scheme during Eid, where every visit gets them closer to a free meal. This small gesture can turn a one-time visitor into a lifelong customer!

5. Give Eid surprise gifts to diners

Surprise gifts make people feel special, and Eid is the perfect time for that! Hand out small but thoughtful gifts to diners, such as mini dessert boxes, Eid greeting cards, or personalized thank-you notes.

These don’t have to be expensive, a simple “Eid Mubarak” cookie or a small box of dates will do the trick. To make it more exciting, you can even do a “Lucky Eid Envelope” concept where every diner gets an envelope with a surprise inside. Some can have small discounts, others can have freebies, and a lucky few can win a free meal. 

6. Partner with local mosques or community centers for catering deals

Eid gatherings aren’t just happening at restaurants, many people celebrate at mosques or community centers. Reach out to them and offer exclusive catering packages for large Eid gatherings. Special pricing for bulk orders can make your restaurant the top choice for catering.

Another idea? Sponsor an Eid meal for a community event, where a portion of the proceeds from your restaurant goes towards feeding those in need. Not only is this great for your brand’s image, but it also shows you care about the community. People love supporting businesses that give back, and an initiative like this can bring in new customers who appreciate your generosity.

7. Set up beautiful Eid decor

Your restaurant’s ambiance plays a huge role in attracting Eid diners. Create a festive atmosphere with warm lighting, elegant table settings, and traditional elements like crescent moons, lanterns, and floral arrangements. Use rich colors like gold, green, and deep blue to add a luxurious touch. Soft background music, such as qawwali or instrumental tunes, enhances the celebratory vibe.

Make your decor Instagram-worthy to encourage customers to take photos and share them online. A dedicated Eid-themed photo booth with props can further boost engagement. When your restaurant feels special and inviting, it becomes the top choice for families looking to celebrate Eid in style.

8. Offer pre-booking discounts

Encourage customers to reserve their tables in advance by offering exclusive pre-booking discounts or complimentary perks like free appetizers or desserts. Eid gatherings often involve large groups, and people prefer securing a good spot early. Promote special early-bird deals on social media and through email marketing to create urgency and increase reservations before the rush begins.

To make the process seamless, allow online reservations through your website, WhatsApp, or social media DMs. This not only helps you manage the crowd efficiently but also ensures a smooth dining experience for customers, making them more likely to return.

Make this Eid festive and fun for your diners

A creative Eid restaurant marketing strategy goes beyond just serving food, it’s about creating a festive experience people will remember.

Don’t just follow the usual Eid marketing campaigns, stand out with the above unique ideas. The more memorable your restaurant feels, the more customers will keep coming back, long after Eid is over. So, start planning, spread the festive cheer, and make this Eid a celebration worth talking about!

Hira Yousaf

Hira is a Digital Marketer at PosterMyWall. Hira enjoys writing, so she looks forward to exploring different niches. When she's not working, she's either on a trip making new friends, jotting down her thoughts, or just spending quality time with her two cats, Rio and Dusty!