You know how some bars just feel right the moment you walk in? It’s like they’ve thought of every little detail, from the stylish menu in your hands to the cool signage flashing tonight’s specials. When everything clicks, customers remember your bar, and that’s the magic of smart bar marketing ideas.
A bar is not just about great drinks (though, of course, that’s important!), it’s also about creating an experience people want to return to, and that’s where bar marketing collateral comes in.
Let’s explore 15 must-have bar marketing collaterals to help your place stand out, attract new faces, and keep customers coming back. So grab a drink and explore easy ways to take your bar’s vibe high!
1. Menu cards
A well-designed menu card can make a big difference in how customers perceive your bar. Use creative layouts, bold fonts, and vibrant colors that match your bar’s theme. Highlight your signature cocktails or best-selling dishes, and don’t forget to include an easy-to-read format with clear pricing.
A great menu can also encourage upselling. Add a section for pairings, like recommending a side dish with a drink or a special cocktail with a meal. You can also include seasonal items to keep things fresh and exciting. The more thought you put into your menu design, the more likely your customers will explore new options and return for more.
If you’re looking for inspiration, PosterMyWall’s bar menu templates can make designing your menu quick and hassle-free, helping you create a menu that keeps customers coming back for more.
2. Table tents
Table tents are like mini billboards on every table, making them a fantastic way to promote your specials. Use them to showcase happy hour deals, upcoming events, or your signature cocktails. Because they’re right in front of your customers, table tents are hard to miss and perfect for upselling.
You can also get creative with them by adding QR codes that link to your full menu or special offers. A fun trivia fact, a riddle, or even a mini drink recipe can make them engaging and memorable.
3. Business cards
A business card is more than a way to share contact details, it’s a small, portable piece of your bar’s brand. You can design professional-looking cards using PosterMyWall’s business card templates to mimic your bar’s vibe. Include your logo, address, phone number, and social media handles to make it easy for people to connect with you.
Hand these out to customers, leave them at local businesses, or include them in takeaway orders. A stylish, well-thought-out business card can keep your bar on people’s minds when they’re planning their next night out.
4. Digital signage templates
Digital signage is a game-changer for bars. You can highlight drink specials, display live sports, or promote upcoming events, digital signage grabs attention. With PosterMyWall’s bar digital signage templates, you can easily create stunning visuals that fit your bar’s theme.
You can update digital signage in real-time, making it perfect for last-minute deals or events. Take it a step further by signing up with PosterMyWall’s digital signage partner apps. These apps allow you to create playlists, schedule content, and instantly update what plays on your screens.Use it to showcase high-quality images of your drinks or a countdown to happy hour. It’s dynamic, engaging, and one of the most modern ways to market your bar to customers.
5. Feedback cards
Want to know what your customers love or what they think could improve? Feedback cards are your answer. Keep them simple and easy to fill out, asking about their favorite menu item, the service, and what they’d like to see next time.
You can offer a small discount or free drink for filling out a card, encouraging more responses. Customer feedback is invaluable for improving your bar and giving your guests exactly what they want. Plus, it shows that you value their opinion, which builds customer loyalty.
6. Flyers and brochures
Flyers and brochures are old-school but still incredibly effective. Use them to promote new menu items, happy hours, or special events. A well-designed flyer with bold graphics and clear information can attract both locals and visitors.
Leave them at community boards, nearby businesses, or hand them out at local events. Make sure they include your bar’s contact info, location, and a catchy call-to-action like “Join us for the best happy hour in town!” to reel people in.
7. Social media visuals
Social media is your bar’s virtual front door, so your visuals need to stand out. Use PosterMyWall’s bar social media post templates to create stunning posts for multiple platforms including Instagram, Facebook, TikTok and much more. Showcase your drinks, announce live events, or post behind-the-scenes moments to engage your audience.
For bar social media marketing, adding hashtags, witty captions, and vibrant images can help you connect with your customers online and encourage them to visit in person. Consistent branding across your social media visuals also strengthens your bar’s identity.
8. Event posters
Hosting a live music night or trivia competition? Event posters are a must. Use bold graphics and eye-catching fonts to make your posters impossible to miss. Include all the details, like date, time, and any special offers during the event.
Hang these posters in your bar, around your neighborhood, or even share digital versions online. An engaging poster can spark curiosity and help you market your event, ensuring a great turnout.
9. Email templates
Email marketing is a direct way to reach your audience, and having professional email templates makes the job easier. With PosterMyWall’s bar email templates, you can design announcements for events, new menu launches, or special discounts in minutes.
Emails keep your customers in the loop and make them feel like part of an exclusive club. Include a clear call-to-action, like reserving a spot for an event or claiming a limited-time discount, to drive engagement.
10. Press kit
A press kit is like a snapshot of your bar’s identity, designed to grab the attention of journalists, influencers, and potential partners. Think of it as your bar’s resume. With a press kit, you make it simple for media outlets to write about your bar, boosting your chances of getting featured in articles or blogs.
Add details like your bar’s mission, unique menu offerings, and special events. You can also include contact information and links to your social media accounts, making it easy for potential collaborators to connect with you.
11. Coupons and discount vouchers
Great deals attract everyone! Coupons and vouchers are fantastic tools for drawing in new customers while showing appreciation to your regulars. Use them to spotlight exciting offers like happy hour discounts, buy-one-get-one-free deals, or special promotions for holidays and events.
Share them on social media, send them out via email, or hand them directly to your customers at the bar. Keep the design eye-catching and easy to understand to make an instant impact. These small but powerful incentives can work wonders in encouraging repeat visits and building customer loyalty
12. Loyalty cards
Loyalty programs are a simple yet effective way to keep your customers coming back for more. Reward their visits with exciting perks, like a free drink or a discount, once they reach a certain number of visits. It’s a small gesture that goes a long way.
Design your loyalty cards to reflect your bar’s unique vibe, keeping them easy to use and visually appealing. Beyond encouraging repeat visits, they make your customers feel valued and more likely to choose your bar over the competition.
13. Drink recipe cards
Turn your bar’s signature drinks into memorable keepsakes with beautifully designed recipe cards. These branded cards let customers recreate their favorite cocktails at home but also act as free marketing when they share the recipes with friends or post about them online.
Make this bar marketing collateral more engaging by adding a fun backstory about the drink; how it was inspired or a quirky fact about its ingredients. You can also include pairing suggestions or tips to elevate the experience.
14. Table coasters
Table coasters may be small, but they pack a big marketing punch. Customize them with your logo, a clever tagline, or even a QR code linking to your menu or social media. They’re practical for keeping drinks steady while subtly promoting your bar’s brand.
Because they stay front and center during every sip, coasters are the ideal way to leave a memorable mark on your customers. Use them to showcase your bar’s personality, spark conversations, or encourage guests to follow you online—all while protecting your tables in style.
15. Door hangers
Door hangers are a creative way to grab attention and bring in new customers, especially from nearby hotels or neighborhoods. Add an irresistible offer, like a free appetizer, a complimentary drink, or a special discount, to make it hard to ignore.
They’re easy to distribute and can work wonders in spreading the word about your bar. Think of them as little invitations that land directly in the hands of potential customers, enticing them to stop by and check out your vibe!
Start building your bar’s brand!
To wrap it up, a bar marketing collateral is all about creating an experience that keeps customers coming back for more. Each collateral plays a role in making your bar memorable. The right marketing materials can also set you apart from the competition.
If you’re looking to make the process easier, PosterMyWall offers easy-to-use templates for everything from bar menus to social media posts, so you can focus on what you do best—serving great drinks and creating an unforgettable atmosphere. Get creative and start designing the marketing materials your bar deserves today!
