Creating a tri-fold brochure that looks professional, and grabs attention might sound challenging, but it’s easier than you think! A tri-fold brochure is perfect if you want to share information in a compact, organized way without overwhelming your readers. And here’s the best part: you don’t need to be a pro designer to pull this off. With customizable templates and easy-to-use tools on PosterMyWall, you can make a tri-fold brochure that’s totally impressive, and uniquely yours.
In this guide, we’ll walk you through the steps to make an eye-catching tri-fold brochure from start to finish. Let’s dive in!
1. Start with the purpose of your brochure
Before you dive into designing, take a moment to think about the main goal of your brochure. What message do you want to convey? Are you promoting a new product, sharing information about an event, or providing an overview of your services? Understanding your purpose will help shape your content and design choices, ensuring you stay focused on what matters most to your audience.
Here are some common purposes of brochures:
- Product promotion
- Event information
- Service overview
- Brand awareness
- Educational material
- Sales support
Once you’ve identified your brochure’s purpose, you’ll have a clearer direction for your content and visuals. This foundation will guide you in creating a cohesive design that effectively communicates your message.
2. Plan out your layout with the folds in mind
A tri-fold brochure consists of six panels, so it’s essential to plan your layout accordingly. Think about how readers will interact with the brochure as they unfold it. The PosterMyWall editor shows a Folds option to help you visualize where each panel will fall, allowing you to evenly place elements and guide the reader’s journey through your content. This thoughtful planning will create a seamless experience that keeps your audience engaged.
3. Choose a template that fits your style
Getting started with a template can save you time and effort. PosterMyWall offers a variety of tri-fold brochure templates that cater to different styles and purposes. You can pick from many free brochure templates that align with your brand and message.
When choosing a template, think about your brand’s personality. Are you going for a modern, sleek look, or do you prefer something more colorful and playful?
Once you’ve picked a template, you’ll have a solid foundation to work from. This means you won’t have to worry about starting from scratch or figuring out where to place elements. The template will already have sections designated for your images, text, and other important information. You can easily customize it to fit your needs, ensuring your brochure looks polished and professional.
4. Write a clear copy
Once you have your purpose in mind, it’s time to write your message. Keep your copy concise and to the point. A tri-fold brochure has limited space, so aim for engaging headlines and brief descriptions that convey your message clearly.
Organize your content across the six panels:
Front cover
The front cover is your first impression, so it needs to grab attention and entice readers to open the brochure. Here’s how to make it effective:
- Title or headline: Use a bold, catchy title to convey the main message or theme of your brochure. This should be enough to spark interest.
- Visual elements: Include eye-catching visuals, such as a striking image or graphic that relates to your content. This could be a product photo, an event image, or a relevant illustration.
- Branding: Incorporate your logo and brand colors to ensure consistency and recognition.
- Tagline or subtitle: Consider adding a brief tagline or subtitle that provides a little more context about what the brochure offers. This can help clarify your message right away.
Inside panels
The three inner panels on a vertical or horizontal tri-fold brochure are where you’ll share the core details of your message. Organizing this information well is key to maintaining the reader’s interest:
- Panel 1 (left inside panel): Use this space for an introduction or overview. Briefly explain what your brochure is about. This is a great spot for an engaging hook or a problem statement that your product or service addresses.
- Panel 2 (middle inside panel): This is often the most critical panel where you provide in-depth information. Detail your products or services here, including features, benefits, and any unique selling points. Use bullet points for easy readability and include relevant visuals or diagrams to support your text.
- Panel 3 (right inside panel): This panel can serve as a continuation of the previous one or include testimonials, case studies, or statistics that enhance your message. You could also introduce any special offers, discounts, or packages that might encourage a purchase or sign-up.
Back Panel
The back cover is your opportunity to close the deal. It should guide the reader on what to do next:
- Contact information: Clearly display your contact details, including phone number, email, website, and social media handles. Make it easy for readers to reach out for more information or assistance.
- Call to Action (CTA): Encourage readers to take a specific action, such as visiting your website, signing up for a newsletter, or calling for a consultation. Use strong, action-oriented language like “Call us today for a free consultation!” or “Visit our website to learn more!”
- Additional visuals: You can include a small graphic or visual element to make the back cover visually appealing while still keeping it functional. This could be a simple background design or a related image that complements your overall theme.
5. Add bold and engaging visuals
Bold and engaging visuals are key tri-fold brochure design ideas that can make your brochure truly stand out! Choose high-quality images and graphics that connect with your message and appeal to your audience. Keep in mind that visuals should support your message, not take away from it.
If you’re showcasing products or promoting an event, attractive images will make a strong impact and help your brochure stick in people’s minds. So, choose visuals that convey your message and capture attention!
6. Customize with PosterMyWall
Now that you have your template, it’s time to make it your own! Use PosterMyWall’s editing tools to add your text, images, and brand colors. The grid option in the PosterMyWall editor is especially helpful for uniformly placing items across your design. This feature ensures that everything is aligned perfectly, creating a clean, organized look that enhances the overall appeal of your brochure.
To make your brochure even more engaging, add interactive elements like QR codes or tear-off sections. These features encourage reader interaction and provide an easy way for your audience to access additional content or special offers.
7. Print and review your brochure
Once you’re satisfied with your brochure, make sure to review it thoroughly, especially considering the standard brochure size. Check for typos, ensure that all images are high resolution, and confirm that all elements are within the safe zones for printing.
Once everything looks good, print your brochure on quality paper to spread it and make some noise!
Start designing today
These easy tips can help you create a tri-fold brochure that effectively communicates your message and attracts your audience. With the help of PosterMyWall’s customizable templates and user-friendly tools, designing your own brochure has never been easier. So go ahead and make a tri-fold brochure that truly represents your brand!
Don’t forget to have fun with the design process! Experiment with different layouts, colors, and fonts to find the perfect combination. Take your time to refine your content and visuals, ensuring everything aligns with your brochure’s purpose. With creativity and the right tools, you’ll produce a stunning tri-fold brochure that catches attention everywhere!
