Picture this: You’re cozying up with a mug of hot cocoa by a sparkling Christmas tree, while outside, snow gently falls and your store is packed with happy shoppers grabbing your holiday deals. Sounds like a holiday dream, right? Well, it’s not as far away as it sounds! With a little planning and some holiday cheer, you can make your Christmas marketing shine bright.
In this guide, we’ll share the secrets to making your Christmas promotions stand out this year. If you’re planning to deck the halls with eye-catching designs or jingle all the way to your customers’ hearts, we’ve got the ultimate plan to make sure your holiday campaign is the star atop the tree!
Let’s start!
6 weeks before Christmas (Early November)
At 6 weeks out, you’re in the early stages of planning your Christmas marketing schedule but need to move quickly. This is the time to solidify your holiday marketing strategies and get everything ready for execution. It’s all about setting up a strong foundation for the busy weeks ahead.
Review your marketing goals
Before diving into the fun stuff, it’s important to step back and review your holiday marketing goals. What do you want to achieve? Are you aiming to boost sales, increase website traffic, or maybe build brand awareness?
Get clear on your main objectives so you can shape your promotions around them. Having specific goals will help guide all your decisions throughout the season, so that your efforts aren’t wasted.
Finalize design tasks
Once your goals are set, it’s time to finalize your design tasks. Make sure all your festive visuals are lined up and ready to go. You can speed things up by using PosterMyWall Brand Kits, which allow you to create consistent, professional-looking designs that match your brand’s look. This way, your website, social media posts, and email designs will all have the same holiday sparkle, without spending hours creating each one from scratch.
Start drafting content
Now that your designs are underway, start creating the written content for your campaign. This includes promotional messages, product descriptions, and blog posts. Make sure your tone is festive and aligned with the holiday spirit. Starting early will give you plenty of time to review and perfect the content before it goes live.
5 weeks before Christmas (Mid November)
At this point, you’re getting closer to the holiday rush, so it’s time to get your marketing materials in order. Everything should be polished and ready to go. The goal this week is to finalize all the content, update your website, and set up your promotions to ensure a smooth campaign launch.
Finalize content
By this point, all your holiday content; emails, social media posts, blog articles should be polished and ready. Use PosterMyWall Content Planner to schedule posts across your channels, ensuring you’ve got consistent communication lined up.
Having everything organized in advance will free you up to focus on last-minute tweaks and customer engagement when the holiday rush hits.
Update website
Your website is like your holiday store window, so it’s time to give it a festive look! Add holiday banners, update product details to match the season, and make sure your best deals are easy to spot. You can create a special section to show off your top offers and gift ideas. Also, make sure your site works well on mobile phones since many people will shop from their phones during the holidays.
Set up promotions
It’s time to light up your promotions like a Christmas tree! Start planning the special offers you’ll roll out soon, such as early bird discounts, holiday bundles, and limited-time deals. This is your behind-the-scenes prep phase, where you’re getting everything ready before the big holiday rush.
Think of it as wrapping the presents; you want your promotions neatly packaged and ready to go when shoppers start flooding in. Make sure your website is equipped to handle these deals, and ensure everything is easy for customers to find. Having everything prepared will help your offers shine when the holiday shoppers begin their festive spree!
4 weeks before Christmas (Late November)
As November comes to a close, it’s time to kick off your early holiday promotions and get your audience excited for the upcoming festive season.
Send initial email blasts
Start sending out your first round of email campaigns to let your customers know about your holiday offers. If you haven’t already, create a signup form using PosterMyWall to grow your email list. This way, you can capture new leads while keeping your existing subscribers in the loop about your early-bird specials. Include festive designs and clear calls to action in your emails to encourage clicks and sales.
Share teasers on social media
Social media is where the holiday excitement begins, so start teasing your Christmas promotions. You don’t need to reveal all your offers just yet; focus on creating anticipation.
Share sneak peeks of what’s coming, like product glimpses, festive designs, or even behind-the-scenes shots of your holiday preparations. This will keep your audience curious and eager to see more as the season unfolds.
To make this easier, PosterMyWall Instagram post templates are a perfect time-saver. With just a few tweaks, you can personalize them to fit your brand and message. These visuals help you grab attention with eye-catching colors and designs. Add fun Christmas captions to grab attention or take help from the PosterMyWall AI Caption feature!
What’s even better is the PosterMyWall social media publishing feature. Instead of manually posting every day, you can schedule your teasers ahead of time, ensuring you stay consistent without added stress. Easily plan and publish across multiple platforms, so your posts go live exactly when you want, giving you more time to focus on other tasks while still keeping your audience engaged.
Prepare customer service for increased volume
As the holiday season ramps up, expect a surge in customer inquiries and support requests. Get your customer service team ready by training them on common holiday-related questions and ensuring they can handle increased traffic.
Set up clear FAQs on your website to address typical issues and consider extending support hours to accommodate the higher volume of customer interactions. Being prepared will help you manage customer expectations and provide a smooth shopping experience during the busy holiday season.
3 weeks before Christmas (Early December)
As December gets rolling, it’s time to amp up your holiday marketing efforts. With just a few weeks left, you want to ensure your promotions are in full gear and reaching as many people as possible.
Increase social media activity
Boost your social media activity to capture the holiday spirit and keep your audience engaged. Post more often about your promotions, products, and festive content. Take advantage of PosterMyWall Christmas social media post templates to create eye-catching visuals quickly. These templates help you design posts that fit the holiday theme, making your brand stand out.
Run paid ads
Now’s the time to invest in paid ads to reach a broader audience. Set up targeted ads on Facebook, Instagram, or Google to promote your holiday offers and drive traffic to your website. Paid ads help you reach potential customers who may not be following you yet but are interested in holiday shopping. Make sure your ads are festive and clearly highlight your special promotions to attract attention and clicks.
Decorate your physical store
If you have a physical store, now is the time to enhance its curb appeal to make it look extra festive and attract more foot traffic. Decorate your storefront with Christmas lights, themed window displays, and holiday signage to draw attention from passersby. Think about offering an inviting and cozy feel inside the store, with seasonal decorations, music, and special displays for your holiday offers.
Your storefront is often the first impression customers have of your business, so make it stand out. Make sure your promotions are easy to spot from the outside, and consider offering holiday-themed discounts or gift-wrapping services to entice shoppers to come in.
2 weeks before Christmas (Mid December)
As Christmas approaches, it’s time to go all out with your holiday marketing. This period is crucial for driving those final sales and ensuring your offers catch your customers’ attention.
Promote special offers
Now is the perfect time to spotlight your best holiday deals. Make sure your special offers are front and center in your marketing materials. Use your website, social media, and email campaigns to highlight these promotions and create urgency. This is when you want to really push those offers to maximize your sales before the big day.
For example, you can update your homepage with a prominent banner that reads “Holiday Specials – Up to 50% Off!” Ensure this banner links directly to your special offers page. Or, you can post a series of eye-catching images or videos on Instagram and Facebook showing your top holiday deals.
Send out reminder emails
Keep your holiday deals top of mind by sending reminder emails to your subscribers. PosterMyWall makes email marketing a breeze with thousands of Christmas email templates. These templates help you design professional emails that remind customers about your special offers, encouraging them to take action before it’s too late.
Run flash sales
Add excitement to your holiday promotions with flash sales. These short-term sales can drive quick purchases. Promote these flash sales through your website and social media channels to attract customers looking for last-minute deals. The limited time frame makes shoppers more likely to act fast, boosting your sales in the final stretch before Christmas!
1 week before Christmas (Late December)
This is the final push before the big day! With only a week left until Christmas, shoppers are looking for quick and easy solutions. This is the time to focus on last-minute buyers and ensure you can meet their needs, whether through digital products or final shipping options.
Highlight digital products
As Christmas draws near, highlight any digital products you offer, such as gift cards, downloadable items, or online services. Since delivery time isn’t an issue with digital goods, they’re perfect for last-minute shoppers.
Promote these products on Facebook, Instagram, and TikTok Shop to make purchasing easy for your customers. These platforms allow buyers to shop directly from your posts, giving you a convenient way to drive sales.
Finalize shipping options
For physical products, this is the time to finalize your shipping options. Make it clear to customers what their last possible shipping date is to receive items before Christmas. Offer express or overnight shipping for last-minute shoppers. Display shipping deadlines prominently on your website and in emails to avoid confusion and encourage customers to complete their purchases on time.
Engage on social media
Stay active on social media by continuing to engage with your audience. Respond quickly to comments, answer questions, and share more holiday-related content to keep your brand in front of customers. Use festive posts to remind your audience of your products and offers. Last-minute shoppers are still looking for deals, so keep your posts lively and engaging to capture their attention.
Wrap it up with a bow
You’re all set with your Christmas marketing schedule, and now it’s time to make it happen. From early bird offers to last-minute shoppers, your strategy is ready to keep your audience engaged and excited all season long. And with PosterMyWall helping you create those stunning visuals, you’re one step ahead.
So, grab some hot cocoa, relax and let your holiday marketing shine!
