Promoting a concert or entertainment event in 2024 is a task that demands a mix of traditional and modern marketing strategies – you need the best of both worlds to capture the attention of a diverse audience. Entertainment events are all about fun, excitement, and having an exhilarating experience, so your marketing strategy needs to reflect those very emotions.
If you’re unsure how to get the ball rolling, we’ve got you covered here at PosterMyWall! Here’s a pretty elaborate blog on concert marketing ideas to help you fill those seats and create hype around your upcoming concert.
1. TikTok video content is all the rage
TikTok continues to dominate social media as a platform for short, fun, and engaging video content. It has become abundantly clear that attention spans are becoming shorter day by day. The challenge is to grab attention quickly, and then be able to retain it. The way people have started speaking in terms of TikTok audios is more than enough social proof as to how relevant this platform is. Here are some ideas you can use to promote your concert or entertainment event
- Behind-the-Scenes Footage: People like being a part of the process, it makes them feel more involved and included. You can share snippets from rehearsals, stage setups, and even artist interviews. This gives fans a sneak peek into what’s going on behind the curtain and gives your event a solid boost with anticipation marketing.
- TikTok challenges: TikTok challenges are the perfect social media trends to hop on to. They are constantly changing, and there is always something to do. Whether it’s a fun transition video, a TikTok dance, or just something silly, you can add your own twist to it and use it for your event promotion. Better yet, you can create a unique challenge related to your concert and encourage fans to participate. Don’t forget to use trending hashtags to increase online visibility.
- User-Generated Content (UGC): Encourage event attendees to share their own videos from past concerts using a branded hashtag. Then you can feature the best ones on your official account to create a sense of community. People love to feel like they belong to a certain group, and little gestures like this will help you establish that feeling. Fan bases already have a very strong sense of community, so it;s super easy to make the most of it.
2. Use local SEO to be a magnet for nearby audiences
Learning how to promote your music tour may sound difficult, but all you need is a few simple tricks. Local SEO is a wonderful tool for reaching people in your event’s vicinity. Search Engine Optimization lets you maximize your online presence to capture local interest.
- Google My Business: Make sure your concert is listed here with accurate details so interested people can have seamless communication with you. Collect and respond to reviews in order to enhance your event’s online credibility.
- Local keywords: Use keywords like “concerts near me” or “live music events” in your online content. Create blog posts or landing pages focusing on local event-related topics so that potential customers are led right to your doorstep.
- Directories and event listings: Submit your event to local online directories and event listing sites so that you are on everyone’s radar. Don’t forget to create an event page on Facebook as well – this helps you get a better estimate on how many people intend to show up and how many people are still considering.
3. Old fashioned on-the-ground promotion
Sometimes, the best way to get the word out is through good ol’ street marketing. The good thing about entertainment events like concerts is that they usually come with a fanbase that’s ready to leap.
You can distribute promotional merchandise like branded T-shirts, hats, or stickers that people will be excited to adorn on the day of the concert. Be sure to make your event details visible so there isn’t any unnecessary confusion. Hand out flyers in high-traffic areas and place posters in local businesses, cafes, community boards, and campuses. A little bit of research on your target audience will lead you to the exact places where you need to go. PosterMyWall’s template gallery is full to the brim with thousands of concert flyer templates which are ready to be customized and used:
4. Partner with local businesses for mutual promotion
Collaboration can amplify your marketing efforts tenfold if you know how to do it smartly. You should team up with local businesses that share your target audience. For example, it makes sense to partner with a local brewery to offer discounts on drinks with concert ticket purchases. You can also design your own concert tickets for free using PosterMyWall’s customizable ticket templates.
Stock tickets at popular local spots like coffee shops, record stores, restaurants, or even gyms. This increases visibility and gives accessible purchase points – sometimes the only thing standing between you and a potential customer is the barrier of inconvenience. This tactic will make the tickets come to the customers instead of the other way around, and then it will be too difficult to turn down.
5. Sell an experience with thoughtfully planned ads
Effective advertising isn’t just about selling tickets; it’s about selling an experience – and your concert is definitely an experience you don’t want people to miss out on.
It’s time to bring out the big guns: emotional appeal. Use ad copy and imagery that bring out the thrill and excitement of attending a concert. Highlight unique aspects of your event, such as the opening acts, the sponsors, or any other exclusive experiences.
Color psychology is also something you need to look into – choose colors that match the mood of your event. For example, bright and vibrant colors for a rock concert or soft pastels for an acoustic set can be used to communicate the mood of the event before people even get to reading about the details.
When it comes to designing ads, visual hierarchy is something you need to be super careful about. The designs need to naturally guide the viewer’s gaze to important details like the date, venue, ticket purchase link, or any scannable QR codes. Make sure the call to action is clear and compelling so your effort translates into conversions too!
6. Power couple: social media and influencer marketing
A new and emerging marketing tactic is to partner with local social media influencers to reach a wider audience. They can help distribute merch and create buzz online because they come with their own niche of fans and followers. An endorsement from a well known local influencer goes a long way!
As for other concert marketing strategies for social media, you need to create event pages and groups on Facebook. This creates a little safe space where you can communicate directly with interested people, engage with fans, keep them updated, and even be open to feedback.
Make the most of Instagram stories and reels – use these features to share live updates, countdowns, and behind-the-scenes content. You can also post your TikTok videos as Instagram reels (pro tip: you don’t always have to create unique content for each platform). Use stickers and polls to interact with your audience and create a two way line of communication.
7. Email marketing is a must do!
Email marketing is really effective for maintaining direct communication with your audience. Even though it sounds like an outdated concert marketing method, we are here to tell you that emails can be fun and useful too. Pick a fun email template, customize it, and you’re good to go.
PosterMyWall also lets you segment your mailing list so you can send targeted emails based on subscriber preferences and behaviors. Now you can offer exclusive discounts or early access to only your loyal fans!
Emails aren’t just for signups and purchases, you can also send reminders leading up to the event, follow-up emails thanking attendees, and promoting future events.
Conclusion
Concert marketing in 2024 requires a smart blend of innovative digital strategies and a dash of traditional marketing tactics. By creating engaging content, implementing SEO, executing partnerships, and influencer marketing, you can effectively promote your event and ensure a memorable experience for each and every attendee. Remember, this is just the tip of the iceberg when it comes to concert promotion ideas – don’t be afraid to take a risk!
For more concert marketing tips, take a look at these blog posts too:
