Being a marketer means always having your hands full. And handling social media marketing? Well that means you’re always on the clock.
With millions of things to constantly keep track of, it helps to optimize your approach using professional tools. PosterMyWall equips you with a bunch of useful features that make social media marketing and publishing super quick and convenient. And the best part? We made some upgrades!
The PosterMyWall social media publishing suite now lets you do much more:
1) Integrated Content Planner
The key to social media marketing is consistency. You need to always be active, responsive, and share great content with your subscribers. You can’t master both quality and quantity without having an organized system in check. That’s exactly why we suggest you plan ahead with PosterMyWall’s Content Planner which is now integrated with the Social Media Publisher.
The Content Planner lets you view all published and scheduled content (including emails) in one place in an annotated calendar format. This way you can view your progress at a glance and plan things ahead of time for seasonal marketing. Rushing to create posts at the last minute isn’t the best strategy. A methodical approach can do wonders for your social media engagement.
Premium Plus subscribers can simply align their content via the Content Planner, schedule a posting date, and their social media content will post itself automatically without you having to stress about doing it manually.
2) AI Captions
Can’t think of an engaging caption for your social media post? Let PosterMyWall’s AI Captions feature generate the perfect one for you! You just have to type in a brief prompt, click ‘enter’, and voila! You’ll get three potential captions for your post, and if you don’t like these, click on “More Ideas” to generate more options.
You can also select the length and tone of the caption to better convey your message. If your marketing and brand voice is generally informal and laidback, choose a witty or funny tone for your caption to add extra zing to your post. However, if your other marketing content has a more serious tone, we suggest selecting a professional, confident, or neutral tone for your AI-generated caption.
Choose the “Use hashtags” option to generate suitable hashtags for a caption. Hashtags increase the discoverability of your social posts and accounts; therefore, adding them to the captions of your posts is a great idea, especially if the posts are about an event or seasonal promotion.
3) Publishing on multiple platforms
PosterMyWall not only gives you a library of social media post templates, but it also lets you customize them and publish to social media directly from the website. PosterMyWall now allows you to post or schedule your social media posts easily across eight different platforms:
- Instagram. You can even create carousel posts using PosterMyWall by selecting two plus images/videos when creating a new post.
- X (formerly Twitter)
- TikTok
- YouTube Shorts
- Google Business
You can publish your designs to multiple social media accounts simultaneously. Users of a free basic account can publish to two accounts, while Premium and Premium Plus users can publish to unlimited accounts simultaneously.
If you’re unsure about how the publishing process works, check out our overview of the feature here. You can also easily adjust the dimensions of a post going up on multiple platforms.
Wearing too many hats at once is a common practice in small businesses. Using social media templates and automating some of these tasks will let you free up your time to invest elsewhere (and take away so much of your stress too!).
Note: You can also publish and/or schedule stories to Facebook and Instagram using the updated publishing tools.
4) Social media analytics
As a marketer, your work doesn’t stop after publishing a post. You must regularly track the performance of your social posts to identify what resonates with your audience and the areas where you need improvement. One way to do this would be by manually logging into each social account and checking the analytics of each post.
Now that is a time-consuming task, and with so much on your plate, it can also be hard to manage.
PosterMyWall takes this hassle away from you by showcasing the performance of all social posts, across different platforms, in one place. Under the social media posts section in your account’s My Stuff, you can view the analytics of each post you’ve published by clicking on the post. Plus, you can also boost the reach and engagement of your posts by clicking “Boost”.
Note: To make use of social media analytics, you will need to grant PosterMyWall access to your accounts to view and display analytics data.
5) A streamlined publishing experience
A great marketer is an organized marketer. Having your social media content in one place, while manually handling individual social media platforms is too much work and an accident waiting to happen.
Why work hard when you can just work smart?
The upgraded social media publisher is a one stop solution which lets you keep publishing accounts and posts all in one place, minimizing the chances of something going wrong. Simply create a design and publish it in one swift process.
Wrapping it up
In conclusion, as a small business with limited resources, PosterMyWall’s new and improved social media publishing suite is a marketer’s dream come true.
Streamline your social media marketing, automate your campaigns, plan in advance, and stay two steps ahead of your competitors.
