Containing possibilities to update, engage, and even entertain your employees, a company newsletter can be one of the most versatile methods of communication within the workplace. You should make the most of a company newsletter by exploring fully what you can do with yours.
Looking for content suggestions for your new company newsletter?
Here are some tried and tested company newsletter ideas to help you brainstorm how best you can stay connected with your employees.
1. Update employees about company news
Employees like to stay informed about the happenings of their workplace. A newsletter is the perfect way for you to keep them updated on any changes, upcoming meetings and events, and new hires.
Dedicate a section of your newsletter to news, happenings, and even fun office gossip.
The news should include ‘serious’ stuff like monthly goals and achievements, KPIs, future plans, and updates on CSR activities, but it’s also okay to add a touch of ‘juicy’ content.
Did anyone go on a fun vacation recently? Have them share their stories and pictures to include in the newsletter. Are you getting a new coffee machine? It deserves the spotlight for one issue.
As far as company newsletter ideas go, this is one of the most flexible and exciting ones. Try to keep this section at or near the top of the newsletter.
2. Boost employee morale and motivation
Work can feel alienating for some, and everyone could use a good morale and motivation boost every now and then. There are a variety of ways you can use a company newsletter to keep your employees morale up.
Here are some of them.
- Share music/podcast/film/book recommendations. Gather recommendations from employees and sprinkle them into each newsletter. This will not only keep a fresh stream of entertainment suggestions available to employees, but it will also make them feel like their choices are being taken into account.
- Employee of the month. This can be a formal or informal segment in the newsletter, depending on your company policies. It can simply take the form of an informal shoutout to a specific employee/employees for something thoughtful they have done for their coworkers. Acknowledgements like these go a long way in making employees feel seen and appreciated.
- De-stressing tips and activities. After successfully meeting all the deadlines for an urgent and/or important project, a team tends to get burned out from all the stress and workload. This is a good opportunity to use your company newsletter to provide some de-stressing tips to employees. You can also plan a team pottery or painting class to keep team morale up.
3. Reduce communication overload
It’s common in today’s workplace to experience an overload of information from a number of channels: emails, Slack messages, in-person meetings, DMs, and so on. Employees tend to feel overwhelmed by the sheer volume of information flying at them at all times of the day.
Newsletters can help reduce and regulate this information flow. Avoid using multiple channels of communication to convey bite-sized pieces of information, and instead opt for condensing all these tidbits into one detailed–but digestible–newsletter.
The long form content might take some getting used to for some of your employees, but this is where your responsibility to create an appealing internal newsletter design comes in. Stuck for ideas? Try out these tips to design a fun and engaging newsletter.
Here are some newsletter design templates to get those gears turning.
Use these employee newsletter templates as is, or customize them to fit your personalized requirements.
4. Reach remote workers
In a post-COVID-19 world, with the popularization of the remote worker category, workers in many workplaces are divided between the office and home. Therefore, you’re reaching out to diverse audiences. It’s easy for remote workers to feel left out of the loop.
Newsletters present a possible solution for this problem.
Use a section of your newsletter to address all those working from home. Plan activities specifically for them, and give them useful tips to maintain a productive and healthy remote work routine. Doing this for your remote workers will help them feel like their unique needs are being taken care of–which is, of course, great for productivity and keeping everyone satisfied.
You can even host virtual activities for team-building within the office and home workers, and use your newsletter to get feedback for possible activities and to promote the activity.
You can get tips from this helpful article on sprucing up a remote worker’s routine.
5. Promote company events
This is content that will really get your audience pumped up.
Exciting news about work trips and outings generally travels around the office via grapevine, but you can help relay information and create hype at the same time by making announcements in your company newsletter.
Having a dedicated space in your newsletter for promoting work events means you can share complete details and even itineraries with your employees.
Here are some free publication email templates for you to use for promoting your company events.
Try out your own company newsletter
What’s the culture like at your workplace?
Answering this question will help you figure out the unique requirements of your company newsletter. Apart from the usual requirements of clear and easily understandable information, what else are employees expecting from you?
A company newsletter should be something your employees look forward to at least scanning, if not reading in its entirety. It’s up to you to create and compile content that is not only useful but also tasteful.
These employee newsletter article ideas should help you get started on brainstorming what will likely be a beloved and highly anticipated company newsletter.
