You can’t catch a customer’s eye with simple, static print promotional material these days. Print content is great, and sometimes they get the job done. But with how the world has acclimatized to digital media, you need something more fresh and engaging if you want to promote your business effectively. So what’s fresh and engaging?
Digital signage marketing! In today’s digital age, the use of digital signage in business has become a popular way to capture the attention of customers and promote businesses. What is digital signage? Simply put, it’s a super easy, super engaging, and super effective way to turn heads and make your content seem worthwhile. However, simply displaying a screen with static images or videos may not be enough to make an impact on viewers.
To make sure your content is engaging, you need to be creative with your digital signage ideas and showcase your promotional deals in ways that are sure to capture your audience’s attention. To help you out, we’ve compiled a list of fun digital signage ideas and strategies for you to use.
1) Know your audience
This might sound cliche, but knowing your audience is the first step to creating engaging content for any purpose. When creating digital signage content, the important thing to do is make sure you know what your customers are into, and what would attract them.
If your audience consists of teenagers and young adults, you’ll know that you need to make your digital signage content more vibrant and colorful. Adults and older customers prefer more subtle colors and imagery. If you serve a niche customer base that responds to a certain type of content strategy, you’ll know you need to keep your digital signage content on theme at all times. Overall, it’s important to consider their demographics, interests, and needs, and tailor your content to resonate with them.
2) Keep your product center-stage
One of the first rules of effective digital signage is to keep your main product or service at the center of your content or visual. Remember that your product is the main focus of all your marketing efforts, which is why you need to make sure it doesn’t get missed. Oftentimes, many businesses focus too heavily on creating engaging, vibrant content, and in doing so miss out on making their product or service the main focus of their strategy.
This digital signage strategy by British Airways is a fabulous example of how to creatively give your product the main stage. They use a billboard and special tracking technology to showcase a simple video of a child looking up and chasing after actual airplanes flying above the billboard. The digital signage ad shows nothing else but the child looking up, along with some text to explain which plane is flying above the ad. This way, the brand makes the product, their planes and flights, the main focus of the ad while keeping things clear and simple. If you want to try out something similar, use these digital signage templates to create a digital signage display next to a product display.
3) A little animation goes a long way
Sometimes, even the simplest of animations work wonders in bringing your digital sign board to life. This doesn’t mean that you need to go all out with animation and clutter up your design in an attempt to make it more lively.
Keep your animations subtle and exciting in your digital signage boards to catch attention. Take a look at the simplicity of this Autumn sale digital signage template. It’s simple, effective, and the light breeze blowing those leaves about in the background adds that perfect fall touch to a subtle but fabulous ad.
4) Throw in some sound
What’s an exciting ad without a catchy tune? Use music to draw people in toward your digital signage ad and make it engaging both visually and audibly.
The trick here is to remember that you don’t necessarily have to use music to make your digital display stand out. There are plenty of ways to add audio that is just as engaging as music, like in this 3D digital art installation in South Korea, which caught people’s attention because of the loud, realistic crashing wave sounds people heard from it on the streets. The dramatic waves definitely catch people’s attention, but it’s the loud, realistic sound effects on this digital signage board that truly make people turn their heads and look.
To add exciting sounds to your digital signage template, you can pick out a template like this and add a scary sound to it to make your seasonal marketing really stand out.
5) Supplement with other marketing content
What’s a surefire way to ensure you’ve retained a customer’s attention? Supplement your digital signage with other marketing material! This way they can walk off with something so that they remember you for sure!
The #lookingforyou campaign team at Battersea Adoption Center did a fantastic job of using a simple dog as the center of their digital signage display so that they would get people’s attention. After people would stop to look, team members would stop to hand out flyers with information on pet adoption so that people could have all the information they needed. This way, the campaign not only caught attention, but made a lasting impact by giving customers something to take home as well.
Create your own digital sign board today!
We’ve given you a bunch of exciting digital signage ideas to adopt for your business, and now it’s your turn to take over. Use these tips to figure out all the ways you can use digital signage to elevate your advertising, and hop onto PosterMyWall to create your own engaging digital signage strategy today.
