Organize your marketing with the NEW Content Planner

Keeping track of your marketing campaigns can feel overwhelming, especially when juggling social media posts and email campaigns. The Content Planner by PosterMyWall simplifies this process. It helps you plan, schedule, and manage all your marketing content in one place using a visual calendar.

Let’s walk through how it works and how you can use it to streamline your marketing strategy.

How to access the Content Planner

To start using the Content Planner, navigate to the left-hand column under “My Stuff.” Once inside, you’ll see a calendar view where all your scheduled posts and campaigns appear.

Each scheduled post is displayed on the corresponding date, giving you a clear overview of your upcoming content. You can filter the view to show:

• Only email campaigns
• Only social media posts
• Both

This makes it easy to focus on the specific content you need.

Creating a social media campaign

With the Content Planner, you can create and schedule social media posts directly. Here’s how:

• Click the plus sign on the top right or on a specific date.
• Select Social Media Post from the menu.
• Choose a graphic, video, or design for your post.
• Select the platform(s) you want to post on – Facebook, Instagram, or Twitter.
• Write a caption for your post.
• Click Schedule to post immediately or select Publish Later to set a future date and time.
• Click Done to confirm your post.

Your scheduled post will now appear on the calendar. If you create a social media post in the design editor, it will automatically be added to your Content Planner.

Scheduling an email campaign

Scheduling email campaigns is just as simple. Follow these steps:

• Click the plus sign in the Content Planner.
• Select Email Campaign.
• Choose an email design from the template gallery or select one from My Emails.
• Edit and finalize your email in the design editor.
• Click Schedule and select the date and time for your email.
• Follow the prompts to set up your email campaign.
• Once scheduled, your email campaign will appear in the Content Planner, keeping everything organized in one place.

Rescheduling a campaign

Need to make changes? You can easily reschedule a campaign:

1. Click on the scheduled post or email in the Content Planner.
2. View its current status, including:
   • Posting platforms (for social media)
   • Scheduled date and time
3. Make any edits needed.
4. Change the posting date and time if required.

This flexibility ensures that your marketing stays aligned with your strategy.