Christmas is right around the corner, and we’re sure our small business community is probably rounding up all of their best seasonal gimmicks for the holiday season. Whether you own a hotel, a bakery, a home-based food business, or run a club; as a small business owner you’re probably fully aware of the advantages that the holiday season holds for you. Customers are looking to buy presents, plan out delicious, filling meals, and spend some quality time with their loved ones. And that’s exactly where you come in!
Plan out a fantastic holiday marketing strategy aimed to make your seasonal sales fly higher than Santa’s sleigh! If you don’t know where to start, read on to see how some of our favorite PosterMyWall community members have boosted their holiday campaigns through santa-stic seasonal marketing tricks, and gather up ideas for your own business!
Calling all restaurant marketers: Plan a holiday giveaway
Own a restaurant? Well, you’re in luck this holiday season. If there’s one thing customers love, it’s a good, hearty meal with their loved ones during the holidays. And who wouldn’t love a good, restaurant-quality holiday meal for free?
Our resident restaurant owner, Mike Marcolin, loves using giveaways as a marketing technique for this bar and grill, QB Sports. He offers giveaways for an upper value of $50, which, according to him, “is a worthwhile investment considering how much revenue just one customer can generate”.
You can plan out a Christmas giveaway of your own by offering a free deal from your restaurant, sharing it on your social media through customized restaurant graphics (like that fantastic Christmas dinner poster Mike’s made below), and asking customers to like and share to join in. This way, you get more online holiday traffic and get the chance to bring in a lot more customers looking for exciting holiday deals.
Bring in customers with a fun Christmas party
Who doesn’t love a good Christmas party? The holidays are a time for letting loose, fun cocktails, comfort food, and ugly Christmas sweaters. This is why an ugly sweater party is the best way to draw in customers to your bar or pub!
Breann Zachel, owner of the Village Pub, loves a good seasonal marketing strategy. And she actually has her very own ugly sweater party planned out this Christmas Eve at the Village Pub! Not only does a fun party at your venue allow you to attract more customers, it’s a great way to get your employees in the Christmas spirit as well. Plan out your own ugly sweater party with fun contests, giveaways, special offers, and more, and follow in Breann’s footsteps to have a full house at your bar or pub this festive season.
Plan out festive holiday social media content for your home-based business
The holiday season is a busy time for everyone and a lot of small businesses cash in by using social media to their advantage. Now, we know it’s not always easy to plan out offers and deals every single day of the festive season. But one thing you can do is take a page out of Jaikia Fair’s book and plan out Christmas-themed filler content to keep your followers engaged throughout the season.
Jaikia keeps her home-based business, Sauzy Suzan, on her customers’ radar by constantly posting on social media and showing up on her followers’ timelines. When she doesn’t have a holiday deal to post about, she fills in the gaps with her Sauzy Holidaze tips, which consist of a series of cooking/baking tips to help you conjure up the perfect Christmas dinner.
If you own a home-based business, or really any business, you can add to your social media presence by creating your own expert tips and tricks campaign for the holiday season. Create a fun little Christmas-themed social media post using PosterMyWall’s range of designs, add your tip, and post on social media with an engaging caption to keep your Instagram, Facebook, and other social platforms active throughout the holidays.
Get started on your Christmas marketing today!
Feeling inspired by our PosterMyWall community members and their fabulous holiday marketing strategies? You can create some of your own too! Log onto PosterMyWall to get access to a wide variety of Christmas-themed images, videos, menus, emails, and more to add some Christmas cheer to your seasonal marketing.
