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4 tips to help you create an informational mental health poster

This blog was updated in September, 2026.

A mental health poster can serve as a great medium to spread awareness, reduce stigma, share resources, and encourage help-seeking for mental health issues. The most effective ones focus on a single message, use calm colors like green and blue, include a clear call to action, and are placed where the intended audience will actually see them.

According to the World Health Organization, roughly 1 in 8 people worldwide live with a mental health condition, and groups like NAMI report that close to 1 in 5 U.S. adults experience a mental illness each year. Therefore, spreading mental health awareness is important.

This can be a challenge. When talking about mental health, it’s imperative to make sure you have the right information, are focusing on the right aspects, and spreading information in the right way. One wrong move, and you can easily be a source of misinformation for many.

Let’s take a look at how you can create a useful, informational mental health poster in a few simple steps: 

Summary: An effective mental health poster consists of a single, clear message in person-first language, calming colors, appropriate typography, and a visible call to action like a hotline number. The right design approach also shifts depending on where the poster will be put up: schools, workplaces, and community or clinical settings each call for different tone and detail. Placement matters just as much as design, with high-traffic, eye-level spots and even bathroom stalls serving different purposes. With PosterMyWall’s templates, design editor and AI-powered tools, creating an impactful mental health awareness poster is fast and easy.

Table of Contents

How to design an impactful mental health poster?

1. Pick out an appropriate template

Luckily, you don’t need to start from scratch if you’re looking for mental health poster designs. With PosterMyWall, you can get access to a wide range of mental health poster templates for all purposes. The important thing to do here is to make sure the template you pick is appropriate and fits the context you want to use it for. 

For instance, if you want to address serious issues like suicide prevention, opt for a template that conveys the issue with gravity and sensitivity.

Conversely, if your goal is to promote positivity and relaxation, look for a brighter, more uplifting design.

You also have the option to generate a poster template that reflects your exact vision with PosterMyWall AI. Simply type in the message, colors, and imagery you want in your poster, and the AI will create a ready-to-use poster for you inseconds.

If you want to remove or swap out a background of the stock images for cleaner look, use the AI Background Remover feature. Or, if none of the stock imagery in a template feels right for a sensitive topic, you can use the AI Images tool to generate a custom image from a text description.

2. Use fitting colors

Colors can convey powerful messages, especially in mental health campaigns. Each campaign often has specific colors that symbolizes its cause. For example, yellow and orange are associated with suicide awareness. Incorporating these colors into your poster ensures you’re aligned with the campaign’s identity.

Additionally, the green ribbon serves as the universal symbol for mental health awareness. Make sure to include green elements in your poster to reinforce your message and create visual recognition, as shown in this design.

Here are a few other colors worth building your design around, and where each tends to work best:

  • Teal: Associated with anxiety and PTSD awareness specifically. Useful when a poster is focused on one of these conditions rather than mental health broadly.
  • Purple: Linked to awareness of overdose-related loss. Pairs well with softer, supportive messaging rather than clinical detail.
  • Red: Signals urgency. Best reserved for crisis information, e.g., a hotline number or emergency contact, rather than the overall poster background.
  • Black/White (high contrast): Effective for making key text, like a phone number or QR code, stand out and stay legible from a distance, even on a more colorful background.

Considering this, match the color palette to the weight of your message.

3. Select the right fonts

Fonts also play a critical role in how your message is perceived. PosterMyWall editor offers a wide variety of fonts that you can mix and match to convey your message. Choose fonts that are clear and easy to read, especially for important information. Sans-serif fonts often work well for posters due to their clean lines and legibility from a distance.

A practical rule of thumb: your key text (the headline, the hotline number, the main message) should be readable from at least 6 feet away. That generally means a larger, bolder headline size than feels intuitive on-screen, since a poster is viewed from a distance, not read up close like a flyer.

Consider the tone of your message when selecting fonts. A cheerful font might be suitable for a positivity campaign, while a more serious font could be appropriate for sensitive topics like suicide prevention.

4. Include the correct information

Giving out the correct information is one of the most important parts of spreading awareness. Recheck your sources, be sensitive with your tone, and provide all necessary contact information.

One rule worth following closely: stick to a single message per poster. Trying to cover symptoms, resources, and a call to action all at once leads to information overload, and a crowded poster tends to get ignored entirely. Pick the one thing you most want a viewer to walk away knowing, then build the design around that.

To signal a sense of empathy, add personal stories or testimonials. Humanizing your message makes it more relatable and impactful. Your goal is to create a poster that is not only informational but also resonates emotionally with viewers.

A quick note on language: how you describe people matters as much as the design. Use person-first language; say “a person experiencing depression” rather than “a depressed person”, so the poster centers people, not diagnoses.

5. Tailor your poster to where it will live

The same core message can need a different design treatment depending on the setting. A few of the most common contexts:

Schools

Posters for students should use approachable, non-clinical language and imagery, and should point clearly to a counselor, school nurse, or peer support program. Bright but calm colors tend to work well, and placement near common student pathways matters more than in almost any other setting.

Workplaces

In offices and break rooms, posters tend to land best when they connect mental health to everyday work stress, e.g., burnout, workload, work-life balance, and link directly to an employee assistance program or HR contact. A more polished, professional design tone fits the environment.

Community and clinical settings

In clinics, community centers, and public health spaces, posters can go into more specific detail (symptoms, treatment options, local services) since the audience is already seeking or open to care. This is also where crisis-focused messaging and hotline information are most appropriate.

Where a poster hangs matters almost as much as what’s on it. High-traffic areas (e.g., hallways, entrances, break rooms, waiting areas) get the most views over time. Position the posters at eye level so they’re actually read rather than glanced past. For more sensitive messaging, like suicide prevention or crisis resources, bathroom stalls are a genuinely effective, research-backed placement: they offer a private moment where someone might actually read and absorb the information without feeling observed.

6. Include a clear call to action

A mental health poster without a next step is just a statement. Always pair information with an actionable next step.

This could be asking them the audience to call a crisis hotline number, a scan a QR code linking to resources or visit a counseling page, or a short, direct link. Make this element as legible as the headline; it’s often the single most important line on the poster.

7. Save and share

Once your poster is complete, it’s time to share your important message. Other than putting up printed versions, you can also utilize the PosterMyWall social media publishing feature to post your designs across multiple social platforms. This ensures your message reaches your audience at as many touch points as possible.

Moreover, you can use the Content Planner to schedule and track your posts, maximizing your impact and engagement.

Create your own mental health awareness poster now

Coming up with mental health poster ideas can be tricky, because you have to be careful about a lot of stuff. These tips will help you create an eye-catching, impactful, informational mental health poster that you can use to spread awareness. Log onto PosterMyWall and start creating your own mental health poster now! 

FAQs

Q. What makes a mental health poster effective?

An effective poster focuses on one clear message, uses colors and fonts that match the tone of that message, includes a visible call to action (like a hotline or QR code), and is placed somewhere the target audience will actually see it.

Q. What colors should I use for a mental health poster?

Calming colors like blue and green work well for general awareness and self-care messaging. Higher-contrast colors like red and black suit urgent or crisis-related content, such as suicide prevention hotlines.

Q. Where should mental health posters be placed?

High-traffic, eye-level spots like hallways, break rooms, and entrances work best for general reach. For sensitive topics like suicide prevention, bathroom stalls offer a private setting where people are more likely to read and absorb the message.

Q. What should I include as a call to action?

A hotline number, a QR code linking to resources or a counseling page, or a direct website link. Make sure this is as easy to read as the headline.

Q. How do I write about mental health respectfully?

Use person-first language, for example, “a person experiencing anxiety” rather than “an anxious person”. This way, the focus stays on the individual, not the condition.

Qasim is a senior editor at PosterMyWall. Qasim is a reader and writer during and after work, and likes to explore a wide range of topics and niches. Outside of work, he likes to meditate, listen to good music and journal.

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