Plan your social and email campaigns with Content Planner

Update July, 2023: You can now add custom events to the Content Planner calendar.

Juggling social posts and email campaigns across different platforms makes it easy to miss deadlines, double-book dates, or lose sight of the bigger picture. A Content Planner solves this by giving you one visual calendar where you can schedule, organize and preview all your marketing content. This ensures nothing slips through the cracks and your marketing stays consistent.

With a million things to keep track of around the clock, you need powerful tools to consistently stay on top of your game. That’s why our Content Planner is designed to make life easier for you, will fit you like a glove. Let’s explore how it works and tips for getting the most out of it.

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How to schedule with the Content Planner?

The Content Planner allows you to visualize your scheduled social media posts and email campaigns in an annotated calendar format to seamlessly plan your work well ahead of time. This removes scheduling conflicts, and lets you plan ahead for seasonal marketing and visualize your marketing campaigns for the month in one place in a calendar format.

Use the Content Planner filters on the top right of the page to add filters for social media, emails or custom events.

Additionally, you can use the Calendars button to only show notable holidays and events for a specific country or specific religion.

The Content Planner displays upcoming seasonal events, allowing you to plan in advance for each.

Clicking on any popular event (such as Halloween or Thanksgiving) will open a tab with suggested templates you can use for that event.

How to access the Content Planner

The Content Planner is a Premium and Premium Plus feature. 

It appears labeled as Content Planner in the left menu in My Stuff. It is under the ‘Emails’ and ‘Social Media Posts’ sections, which makes it easy to switch between viewing the Planner and the designs/emails you’ve created for your campaigns.

To add a post or email campaign to the Planner,

1. Simply hover over a date and click the + sign that appears.
2. Choose between a social media post or an email campaign based on what you want to add. This will take you to the designs/emails you’ve recently created or edited on PosterMyWall. You can also go to the respective template galleries to start customising one if you haven’t already.
3. For emails, you’d be taken to the email maker where you can make any final changes and then hit ‘Send’ to start the scheduling process. Add a subject line and preview text, select your mailing list and schedule.
4. If you chose social media post, just select a design, the account(s) where you want to schedule it and a caption for the post. Then hit ‘Schedule’.

Scheduling a post/email campaign is that simple!

Here are some exciting things you can achieve with the Content Planner.

See all your social and email campaigns in one place

The Content Planner’s comfortable calendar layout allows you to quickly flip through all your upcoming social media posts and email campaigns and decide if you need to update anything.

You can see a small preview of each scheduled post/email campaign on the day it is scheduled to be posted or sent out. The layout shows one calendar month per page, which means you can see your marketing plan for the entire month together.

However, if you want to view only your scheduled social media posts, or only your email campaigns, you can toggle the respective filters to switch between views.

Stay on top of your social media marketing with scheduling

Social media marketing can get tricky with how consistently you need to publish content to stay on top of seasonal, and other trends. This is not always easy for a person to manage manually–especially if you’re a small business owner who constantly has other responsibilities to worry about.

The Content Planner’s comfortable layout helps you stay on track by displaying all your scheduled social media posts for the month.

Use the Content Planner with the email scheduling tool

Like social media posts, email campaigns also require a great deal of preemptive planning. This is especially true if you have a regular newsletter that you need to put out on a specific day each week or a specific date each month.

Try out the email scheduling tool to help you avoid last-minute lapses and scheduling conflicts. This tool allows you to add the date you want to send your email campaign beforehand. This way you don’t have to manually send them at a potentially inconvenient time.

Use the Content Planner along with the email scheduling tool to visualize what your monthly email marketing plan looks like and figure out how to space each post/campaign out. This will also help you keep your social and email campaigns in-sync.

Create custom events in the Content Planner

When you create an event through PosterMyWall Events, it shows up right alongside your social posts and email campaigns on the same calendar. This way, you can see at a glance how your promotional content lines up with the event itself, and schedule posts and emails around it without losing track of dates. For a small business owner already stretched thin, that means less time spent coordinating between separate apps and more time actually executing the plan.

Create your event landing page by following these steps: 

1. Click ‘Create’ on the top right of the Content Planner. 
2. Select ‘Event’. This will open the event marketing tool, PosterMyWall Events.
3. Add the event’s name, date & time, location and choose a Brand Kit or color palette for the event landing page.
4. Specify event details, organizers, and guest information (name, email, phone number). Once done, hit Create.

You can promote this landing page by sharing its link, adding it to your website, making social media content or flyers from it, or sending it via email.

Create your own Content Plan today!

Ready to take on the marketing world by storm and become one of the most organized, professional players in the game?

Upgrade to Premium to try out the Content Planner. 

FAQs

Q. How do I add a post or email campaign to the Planner?

Hover over the date you want, click the “+” sign that appears, and choose if you want to add a social media post or an email campaign. This opens the editor where you can create and schedule your content.

Q. Can I filter what I see in the Planner?

Yes. You can use the filters in the top right to show only social media posts, only email campaigns, or custom events on the Content Planner.

Q. Does the Content Planner show holidays and seasonal events?

Yes. You can use the Calendars button to display notable holidays and events for a specific country or religion. The Planner also highlights upcoming seasonal events like Halloween, Thanksgiving, etc so you can plan ahead.

Q. Can I add my own custom events to the Planner?

Yes. Click “+ Create” in the top right, select “Event,” from the drop-down menu. This will open the event marketing tool, where you can create an event landing page. This is useful for tracking event milestones alongside your content schedule.

Q. How do I get access to the Content Planner?

You’ll need to upgrade to a Premium or Premium Plus plan to start using it.