If you use social media, you’ve probably already scrolled through a ton of videos on Instagram today. And if you’re a little more observant, you’ve probably also noticed that animations and reels are often the top posts on your explore page. Ever wonder why that is?
Well, because Instagram animation is the biggest thing on social media today. Every day, business owners and content creators alike are using videos, animations, and reels to elevate their content and get their message across. And if you can see all of their videos all over your social media, then it’s clear that it’s working for them.
The best thing is, you can do it too. You don’t need any extensive knowledge to have a fabulous Instagram feed. All you need is a creative mindset, and PosterMyWall’s wide range of Instagram animation templates to help you out. Here are some great ways to use Instagram animations for your business.
1. Promote your special offers
Every business has special offers that they want their customers to see. And what better way to promote these offers than through Instagram animations? Instead of just posting a static image of your offer, an animated post can grab attention with movement, colors, and effects that make the deal stand out. When you use video or animated visuals to showcase a discount or limited-time offer, it instantly looks more exciting and catches people’s eye as they scroll.
Animated posts also give you room to highlight the details that matter most, like the discount percentage, product images, or the expiration date of the offer. Since videos and animations are naturally more engaging than still images, they’re more likely to make people pause and consider the offer, increasing the chances they’ll check it out or make a purchase.
2. Share customer testimonials
Customer reviews are absolute gold for building trust with your audience. Imagine a short, animated video where a customer’s words pop up on the screen with some fun effects, or maybe even showing a happy customer using your product. It’s a little extra touch that grabs attention and makes the review feel more real and relatable.
Plus, with animations, you can highlight the parts you really want people to notice; like a glowing five-star rating or specific phrases that stand out. Not only does this add credibility, but it also draws the eye straight to what matters most!
3. Show BTS content
Sharing behind-the-scenes content is like giving your followers a little sneak peek into the heart of your business. It’s a way to show them what really goes on beyond the finished products they see.
And if you add some animations, it gets even better. You can introduce your team with quick animated intros or highlight different steps of production with playful effects. Adding these little touches keeps things fun and engaging, giving your audience more reason to stick around and follow along.
Let’s say, you own a coffee shop. You could show your baristas grinding fresh beans, frothing milk, or artfully pouring that perfect latte. Or a shot of the bakery team taking fresh pastries out of the oven or someone setting up cozy tables before the doors open.
4. Boost your seasonal promotions
Everyone loves a good holiday wish. So why not switch it up this holiday season with an adorable Instagram animation?
Instead of just posting a simple promotion, you can make it stand out with animated characters, playful graphics, or festive themes. For instance, if you’re running a winter holiday promotion, think about using cute animations like dancing snowflakes, reindeer, or holiday lights to make your content feel warm and inviting.
It’s a small, creative effort that can go a long way in engaging your followers and getting them in the holiday mood to check out your offers.
5. Make announcements in style
When making an announcement, we usually want to garner as much attention as we can. Which is why the best way to grab your audience’s attention is to add some quirky animations to your announcement post.
Animations add that extra spark that keeps your audience watching, making them more likely to remember what you’re sharing. Think about something like a birth announcement where the details fade onto the screen. It’s simple but effective; people are drawn in and curious to see what comes next.
With animations, your announcements look more polished, and you’ll grab the attention you’re looking for!
6. Tease new product launches
Creating excitement for a product launch? A teaser animation is perfect for that! You can give your audience little hints without giving everything away. You could show quick, close-up shots of the product, use playful text that gives clues, or add short animations that keep them guessing.
These teaser posts are awesome for building curiosity. When people catch just a glimpse, they’re more likely to keep an eye on your page to see what’s coming next. It’s all about building that “Can’t wait to see more!” vibe, which keeps your audience engaged and ready for the big reveal!
And here’s where PosterMyWall truly shines! With its powerful image and video background remover, you can make your product stand out. It’s super easy to use, allowing you to focus on crafting that perfect teaser animation.
7. Tell your brand’s story
Try sharing your brand’s story through animations if you want to really connect with your audience! It’s a fun way to let people in on how your business got started, the big moments along the way, or even the story behind a specific product. You can create a short animated timeline that shows where it all began, key milestones, or the passion that went into creating what you offer.
Using visuals makes your brand feel more personal and relatable, and followers get to see the journey that brought you to where you are now. It’s a great way to turn your audience into fans who feel connected to your brand’s story.
8. Highlight popular products or services with explainer animations
If you’ve got products or services that can be a bit complicated, explainer animations are a game-changer! They break everything down into easy-to-understand bits, making it simple for your audience to grasp what you offer. Instead of drowning them in text, you can use fun animations to highlight the key features and benefits, showing exactly how things work in a visually engaging way.
Think about it—people are much more likely to remember something when they see it in action rather than just reading about it. This approach makes the information digestible and keeps viewers engaged, so they’re more likely to stick around and learn more about what you provide. Plus, it adds a creative touch to your marketing that can really set you apart!
Create fun animations for your Instagram now
You’ve seen all the fun and creative ways you can use Instagram animations, now it’s your turn. Go to PosterMyWall and choose from the range of Instagram animation templates available.
What’s even better? PosterMyWall makes it super easy to resize your animations for different social media platforms with its powerful multiple resize feature. So, whether you want a perfect square for Instagram, a story-sized post for Facebook, or a vertical format for TikTok, you can do it all in just a few clicks. Start experimenting with animations today, and watch your social media presence come to life across all your favorite platforms!
