It might have been a bit awkward for a church to incorporate email marketing back in the day. However, if your church is not employing email newsletter marketing techniques today, you are missing out on an amazing opportunity to promote your church.
Churches can expect growth by utilizing email marketing techniques. Church email marketing is an effective form of digital communication between churches and those who have subscribed to their emails. Plus, the odds are in your favor when you turn to email marketing. Approximately 90% of the emails are delivered directly to the intended recipient’s inbox, whereas only 2% of your social media ads appear on the newsfeed of your followers.
People opting for your mailing list increase the open rates while increasing engagement as well. And with that increased engagement, more people are expected to get through the doors of your church. The fact that your email will reach a wider audience as compared to your social media activity does not mean that you should stop using social media; however, it is a compelling reason to use email newsletter marketing.
What to include in your church newsletter?
The main purpose of a newsletter is to communicate important information about your church. However, your aim should be to create engaging newsletters that catch the recipient’s eye while worth having a read. And with keeping that in mind, the design of your newsletter is as important as the content included in it.
The use of church email templates facilitates the designing of your newsletter, however, the newsletter you create must be carefully managed so that it always portrays your intentions clearly, while grabbing audience attention.
With some of the best email templates and content ideas to include in your church’s newsletters, below are some of the ways you can make the most of your newsletters.
1. Sharing regular church news with an email newsletter
Consistency is crucial in email newsletter marketing. Churches often have regular announcements and updates to share weekly or monthly. Use newsletters to showcase your church’s progress, both locally and nationally, by sharing concise, fact-based updates that are easy to understand.
However, getting recipients to read your emails can be challenging. Stand out with creative, eye-catching designs that make your church newsletters more appealing.
Use the following template to share regular news for the church monthly newsletter and catch your audience’s attention at a glance. Moreover, you can also try out email templates from PosterMyWall to take your email marketing a step ahead.
2. Support your fundraising with email newsletters
Churches often organize fundraisers to seek donations, but their success depends on effective promotion. Email newsletters can help your church spread the word and boost engagement.
With rising competition for donations and declining religious giving, it’s crucial to highlight why members should support your cause financially or with their time. Show the impact their generosity can have and make a clear case for your fundraiser. Explain who will benefit or why fixes or upgrades are needed for the church.
Once you’ve built your case, design a dedicated newsletter to promote the fundraiser. Members appreciate receiving this information separately from other updates. If you’ve held fundraisers before, share past collection results to build trust and encourage more support this time.
Make your fundraiser a success too using the following template. Other than that, you can also use the church email templates available at PosterMyWall to further assist you with your email marketing campaign.
3. Using email newsletters to promote upcoming events and announcements
There is no off-season for a church. A special occasion or an event is happening now and then. However, it is not so easy to make every church event successful. A lot of effort and courage is required to encourage the members to attend the upcoming event.
Notify your audience by including a ‘what’s on’ section in your email newsletters. In such newsletters, you may want to share any upcoming events that will be happening at your church. Special events in your church include a guest speaker coming in, a prayer event, a BBQ, or a concert. But keep in mind that upcoming events or announcement newsletter is distinctive from others. Consider including a form to enable the readers to register themselves for an event.
As such newsletters are unique, you may have a hard time finding appropriate church email templates for your event promotion. But do not worry, we have you covered. Try this amazing template from one of the best event email templates and promote your special occasion or make an announcement like no other church.
4. Email newsletters for special holiday occasions
The special holiday newsletter is a tremendous opportunity to provide your audience with some resources for a specific holiday season. The holiday newsletter of your church can include some ways to prepare for the holidays, The Bible reading plan, or some specific events happening at your church during the holiday season.
As this email will be a little more consolidated than your weekly newsletter, it should be a separate email newsletter entirely. If you try to merge the holiday newsletter with the weekly newsletter, the holiday information is likely to be lost underneath the weekly news.
Send the holiday newsletter at least one month before the season begins, providing enough time for the people to prepare. You may also send out a second email as a reminder just 1-2 weeks before the holiday season.
Holiday newsletters need to be a bit more interesting and catchier than your church’s usual newsletters. To keep your church busy during the holiday season, try this church newsletter design and promote every opportunity your church has to offer during these holidays.
5. Emergency events require emergency newsletters
Sometimes, emergency events require churches and other religious centers to send out newsletters that inform the congregations of the new procedures, locations, times, or any other changes made due to an emergency. Many churches used these newsletters during the covid-19 pandemic when they had to close the church for congregations.
But churches operating in difficult climates are used to sending out these emergency event newsletters when the weather is poor and normal procedures or schedules are impossible to follow through.
Use the PosterMyWall Email Maker
PosterMyWall takes email marketing to the next level with its intuitive design tools and Email Maker. From crafting eye-catching designs to editing and publishing, our platform offers a vast library of customizable church email templates, with new options added daily to keep your campaigns fresh and engaging.
To streamline your efforts, use our Content Planner to schedule email campaigns in advance, ensuring a steady flow of communication with your congregation. The planner’s calendar helps you organize upcoming emails and track past campaigns seamlessly.
Looking to grab attention with your subject lines? Try PosterMyWall’s AI Writer, which helps you craft compelling email subject lines to boost open rates and make your campaigns stand out. With PosterMyWall, managing your church’s email marketing has never been easier!
Our design tools allow you to create not just emails, but also other marketing content such as flyers, posters, and social media posts. Use PosterMyWall to create your email campaign and take your church’s email newsletter marketing to the next level.
Get the most of your church email newsletter marketing
Whether it is a January email showcasing the new year’s resolutions or a December newsletter informing about the Christmas holiday season, it still should be attractive and appealing so that your receivers would have an intention to open your emails.
To keep your subscribers engaged, follow the above-mentioned recommendations and best practices that will allow your email newsletters to stand out.
Lastly, to make your church’s email marketing successful, register with newsletter software. And to help you with this, go to PosterMyWall now, start your email marketing campaign, and create the best church newsletters for your audience.
