Summer’s coming in hot, and so should your bookings. If you’re selling weekend getaways or once-in-a-lifetime adventures, now’s the time to get your business in front of sun-chasing customers
The best part? You don’t need a massive marketing budget to make waves. With the right mix of creativity, consistency, and a few clever (totally free) moves, like local press features or standout visuals, you can grow your business and fill up your summer calendar in no time.
Ready to make your story travel? Let’s get into it.
1. Create summer travel posters and flyers
Want more people to fly? Then give them something worth looking at; travel posters flyers that actually sell the dream.
A well-designed summer travel poster does more than share details. It paints a picture; sun-soaked beaches, mountain escapes, or city-hopping adventures and helps your audience imagine themselves right there. That emotional pull? It’s what gets people to book.
With PosterMyWall, designing scroll-stopping flyers is super easy. Start with selecting a professionally designed travel poster template and make it your own using the intuitive drag-and-drop editor. Want to elevate it even more?
- Use the AI Background Remover to place your deals front and center—no distractions.
- Try the AI Images feature to create stunning visuals that match your destination vibe perfectly.
- Add a QR code so people can book instantly or learn more on the go.
2. Post exciting summer travel videos
If a picture’s worth a thousand words, a video is basically a vacation invitation. Posting fun, upbeat summer travel videos is a great way to get people excited about your trips. Show off dreamy destinations, behind-the-scenes moments, or happy customers soaking up the sun.
And the best part? With PosterMyWall’s video templates, adding motion to your marketing is quick and easy—just plug in your clips, customize the text, and you’re ready to post!
In particular, we like this Albania tour video that Tour Real posted on Instagram:
The video is shot from the perspective of a traveler, letting viewers put themselves in the shoes of a person taking in all that Albania has to offer. And if they really want to experience Albania in person, then they’ll have to book Tour Real’s summer trips.
You don’t need to splurge on expensive camera gear to produce beautiful videos, either. Modern smartphones are packed with fantastic camera tech that can do the job wonderfully. PosterMyWall also supports video uploads, so use our platform to add text and images to your footage. After that, download your polished video creations for sharing everywhere.
3. Hold a giveaway
Nothing grabs attention like the word “giveaway.” It’s fun, exciting, and best of all; it gets people talking. Hosting a giveaway is a smart (and budget-friendly) way to promote your summer trips while boosting engagement.
Start by picking a prize that fits your brand such as travel vouchers, exclusive discounts, or if you’re feeling bold, an all-expenses-paid summer getaway! Then, launch it on social media with clear instructions on how to enter. A great way to spread the word? Ask participants to share your post or tag their travel-loving friends. It’s simple, effective, and creates instant buzz.
Don’t forget to set a deadline to add urgency and keep the momentum going. For inspiration, check out how The Arrangers Tour and Travel Agency ran a creative giveaway on their Facebook page. It’s a perfect example of how to grow your reach while giving back to your audience.
4. Share customer testimonials and travel stories
Real stories sell and your happy customers are your best marketers. Ask them to share their favorite travel moments, whether it’s a glowing quote, a snapshot from their trip, or a short video. Then turn those memories into eye-catching travel posters or social media content using PosterMyWall’s customizable templates.
Seeing real people enjoy your trips builds trust and gives potential customers that extra nudge to book their own summer adventure.
5. Start a referral program
Turn your loyal customers into your best marketers with a simple referral program. Offer a discount, a freebie, or an entry into a giveaway for every friend they refer. It’s a great way to organically grow your business, especially during the summer travel rush when people are already talking about their plans!
Palladium Travel Club serves as a great example here. They reward members who refer family and friends by offering special perks as a thank-you for helping grow their travel community. It’s a win-win: your customers feel appreciated, and your business gets a steady stream of warm leads—people who are already excited to book.
6. Launch a ‘Summer travel tips’ series
Become the go-to expert in your niche by sharing practical travel tips. Think: packing hacks, best times to book flights, or how to travel on a budget. Share one tip a day or week on social media using eye-catching graphics or animated text posts made with PosterMyWall. It builds authority and keeps your brand top of mind throughout the summer.
Make this your most booked summer yet
Your summer trips are ready. Your team’s prepped. Now it’s time to let the world know what you’ve got in store. No matter if you’re designing eye-catching travel posters, sharing sun-soaked videos, launching a giveaway, or trying out one of the many free strategies we’ve covered; promotion is the final (and most exciting) step.
With PosterMyWall, creating professional, on-brand marketing content is easier than ever. Choose from hundreds of ready-made templates for travel posters, social posts, videos, and more—then customize them in minutes using our drag-and-drop editor. Need to remove a background? Generate a one-of-a-kind image? Add a QR code for easy booking? It’s all built right in.
So go ahead—start spreading the word and watch your summer bookings take off. You bring the trips, we’ll bring the tools.
