With October creeping up fast, it’s time to plan your Halloween marketing. To help, this guide outlines how you can create spooktacular Halloween marketing material.
Start with a creepy background
Click on ‘Media’ in the left panel of the design editor and search for ‘Halloween’. The results will show Halloween-themed stock images and videos, e.g., graveyards, jack o’ lanterns, kids trick-or-treating, and haunted houses. If you want to remove an image from the template and add another in its place, select it and then click ‘Replace’.
If you only like part of the stock graphics, you can use the AI Background Remover to remove the background from both images and videos.
If you don’t like the spooky stock options, you can use the AI Images to generate scary images of your choice from a text prompt.
Use fa-boo-lous fonts
PosterMyWall has a great selection of must-use freaky Halloween fonts. Fonts like ‘Creepster’, ‘Bloody Modes’, ‘Grimoire of Death’, and ‘Help Me’ are excellent choices.
Once you have an idea of which Halloween font you want to use, you can go back to your design and search for the font in the right-side panel. Select the text on your design to apply the font.
Punctuate your message with scary sound effects
Click on ‘Media’ again, search ‘Halloween’, and select the ‘Audio’ tab. Click on the play button on each to hear the audio. Then select the one you like and click ‘Add selected’.
The Timeline editor will open up once the audio is added to the design, which will allow you to trim the audio and add and arrange more audio clips. The right-side panel will show these options:
- Adjust audio volume.
- Change audio speed.
- Apply Fade in and Fade out effects to audio.
- Generate subtitles.
- Trim, replace, duplicate, or delete the audio.
Capture attention with spellbinding stickers
Again, search for Halloween and select the ‘Stickers’ tab. You’ll get still and animated stickers from free sources and Getty Images. Headstones, bats, jack o’ lanterns, potion tubes, skulls, ghosts, cauldrons, and witches are classic props to have in your Halloween designs.
Once you add an animated sticker or audio to your design, it automatically turns into a video. The nice thing is that once you’ve turned something into a video, you can add as many of those elements as you want. This means that if you don’t have a subscription, you can just pay the fee for the video and throw in other elements, including sound effects, background videos, and the sticker.
If you have PosterMyWall Premium, you’ll be using three credits. And if you’re a Premium Plus subscriber, it is all entirely included.
Create a Halloween event landing page
With PosterMyWall Events, you can design a landing page that showcases all the essential details for your Halloween events. From choosing the date, venue, and location to customizing themed templates, the whole process takes mere minutes. The platform also lets you upload your own visuals, e.g., a haunted house backdrop, pumpkin carvings, or photos of your venue and links to ticketing platforms.
You can use the event landing page to promote your Halloween events by:
- Sharing the event page link
- Creating a social media post
- Sending an email
- Embedding the event page link on your website
- Designing a flyer for your event.
You can also manage registrations/RSVPs and send reminder emails for the event through PosterMyWall.
Designing spooktacular Halloween celebrations
Putting these tips into action, you can create ghoulishly good Halloween marketing material that grabs attention and delivers results. From a haunted house to themed sales, PosterMyWall enables you to create impactful marketing campaigns for your Halloween celebrations, keeping customers engaged long after the Halloween décor is packed away.